Member Avatar for kettywillson

Social shopping is a process of e-commerce and of traditional shopping in which clients shop in an online social networking atmosphere s related to twitter and face book. Using the understanding of crowds, users communicate and total information about good quality of products, prices and deals. A lost of sites permit users to make tradition shopping lists and share them with friends. Others focus on the user interactions attach information and recommendations that are hard to acquire from the actual sales personnel. Some services even permit users to shop together synchronously to complete the social environment to Social shopping sites can generate revenue not only from advertising and click throughs, but also by sharing information about their users with retailers. Some services even allow users to shop online together to complement the social environment. Many social shopping sites allow to chatting and share a video and images. Almost visitor like to learn that what is popular products and deals. Visitor also gets a chance to meet follow the shoppers and makes friends.
They are a lot of site of sites that are designed exclusively for social shopping like digg, delicious, face book and my personal Shopping site – ……All sites are integral Parts of their business.
The success of social shopping as a business model is still undetermined, although several companies like a have managed to publish their services and gather lots of users.

If you are customers, social shopping provides a fun, helpful and intelligent way to learn about and purchase products - and make friends at the same time. If you are a business, it is a fantastic idea to get involved in social shopping now. Once you establish yourself in a community – it will open the door to many other opportunities ahead.

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Thanks to for starting this thread and to for the categorization — the discussion is useful but merchants and builders usually need concrete, tactical steps. Below are focused, practical recommendations that extend the ideas already posted and can be applied immediately.

Pick one primary social outcome (share, co-shop, or recommend) and design around it. Build these foundational features first:

  • Lightweight, shareable wishlists/carts that preserve privacy choices.
  • Verified-purchase badges for reviews to increase trust.
  • Simple co-shopping flow: invite + join + synchronized cart + clear exit/fallback if participants drop out.
  • Measured incentives (single-use discounts, points) tied to sharing, not open-ended blanket coupons.
  • Optional social login and contacts import — never force it to buy.
  • Active moderation: auto-detect duplicates/spam and surface top contributors manually.
  • Analytics hooks for every social action (share, view, join, convert).

Key metrics to track weekly: social-referral conversion rate, share-to-purchase ratio, viral coefficient (new users per user), average order value on shared purchases, retention of customers acquired via social flows, and cost-per-acquisition for incentives. Start with a single-category A/B test (enable sharing for one product line, hold another as control) and measure uplift over 4–8 weeks.

Operational cautions: be explicit about how shared data will be used; require opt-in before importing contacts; avoid selling raw personal data; limit notification volume; and keep a clear audit trail for disputes or abuse. Design fallback UX for group mechanics so single shoppers aren’t blocked when group thresholds aren’t met.

Social features are expensive to build and moderate. Prioritize reliability, clear UX, and measurable tests over feature bloat. The right small experiment — designed and measured as above — will show whether to scale effort or pivot to a different social outcome.

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Member Avatar for aradhaya

Hi kettywillson,
Thanks for sharing the information,basically social shopping is divided into three categories,the first categorie is Group shopping sites include companies like Groupon, LivingSocial etc,the second categories Shopping communities bring like-minded people together to discuss, share, and shop and the last is recommendation engines allow shoppers to provide advice to fellow shoppers.

Member Avatar for jerinjames

Really Nice post. Thanks for sharing

Member Avatar for santanu18

Thanks for the post.

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