Member Avatar for shtud

Hi, my name is Daniel Schtudiner, and I Have a coffee roasting company in Israel.

Two weeks ago I have payed a local company to build for me a site, and they told me that they have a pre-built e-commerce platform, and I will only pay for the design and a monthly fee for hosting and maintenance. By this stage everything was nice, But yesterday I have been told by a good friend that my site is not "google friendly" and it will never get in the first three pages unless I make a new site by other web designer.

he explained me that it has too much code on it and the "too much code problem" is irreversible, and it has lots of other built quality poblems that are irreversible too.

since I have heard that this is a professional forum I would like to know what is your opinion about this issue.

Thanks....... Daniel

Edited by shtud because: n/a
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Short answer for : the claim that a site with "too much code" is irreversibly unrankable is usually overstated. Most ranking problems come down to indexability, unique useful content, page speed, and how the platform lets you control titles, canonicals and sitemaps. was correct to point out that on‑page content and off‑site signals matter a lot — technical fixes only matter if they prevent crawlers from seeing your pages or slow them down.

Quick audit checklist (run these or ask your developer to run them):

  • Verify indexability (use Google Search Console Coverage and the site: operator) and inspect a few product URLs with the URL Inspection tool to see rendered HTML.
  • Check robots.txt and that an XML sitemap is present and submitted.
  • Ensure unique, descriptive title tags, meta descriptions, and a single H1 per page.
  • Look for duplicate pages from faceted navigation; use rel=canonical or noindex for filter combinations.
  • Confirm friendly URLs (no session IDs), correct 301 redirects, and HTTPS everywhere.
  • Test mobile friendliness and Core Web Vitals (LCP, CLS, FID) with PageSpeed/Lighthouse.
  • Add Product structured data so search engines can understand product details.

If the platform prevents editing any of the above (for example you cannot set title tags, add canonicals, or produce a sitemap), that is the real "irreversible" issue — not extra markup. Ask the vendor for a short, written list of SEO controls they allow and for screenshots of the Search Console sitemap and coverage reports for a comparable store.

For strategy: prioritize unique product descriptions and link building/local listings; technical fixes open the door for content to perform. For implementation best practices and technical details, see Google’s SEO starter guide and guidance on Core Web Vitals and structured data: Google SEO starter guide Core Web Vitals schema.org/Product.

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Member Avatar for canadafred

We have to look at the site to be sure but almost anything can be Google friendly nowadays. The factor that determines this the most is your content (paragraphs, images, videos ...), how keyphrases are emphasized, how pages are inter-linked ... There are off-site considerations too that affect your rankings and have absolutely nothing to do with how your code is crafted.

Member Avatar for shtud

Thanks a lot, the site is and I was also told today by other person that it could never be in the first pages considering the competition, but again I would really like if you take a look at it/

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