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It seems that Google not takeing care of his product Google+
Google+ not updates any new feature while facebook adding every day something new and making this giant social sites more users friednly

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This thread captures the 2014 debate well: felt Google+ was being neglected, pointed out Google kept changing things but missed the right social instincts, and summed it up as "not equal to Facebook." Those posts identify the real issue of the time: feature churn is less important than network effects, onboarding, and a clear value proposition.

The common reasons experts cited for Google+ trailing Facebook were straightforward. Facebook already owned the social graph, so user adoption and engagement were hard to displace. Google+ launched useful ideas (Circles, Hangouts) but added complexity and confusing integrations with other Google services. Onboarding and mobile UX lagged at critical moments, third‑party ecosystem and developer momentum were weaker, and product priorities shifted frequently — all of which made sustained growth difficult.

For readers seeing this years later: consumer Google+ was wound down by Google in 2019, while some enterprise collaboration features moved into Google Workspace offerings. If dealing with legacy Google+ content or communities, export what you need via Google Takeout and actively migrate members to platforms that fit your audience (private groups on Facebook, Discord/Slack, Reddit communities, or an owned email list).

Marketing takeaways remain durable. Do not build a strategy around a single social product. Prioritize owned channels (website, SEO, email), choose social platforms where your audience already spends time, repurpose content to match each platform’s strengths, and measure engagement before scaling. The platform landscape changes; resilience comes from audience ownership and flexible distribution, not chasing every new feature.

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Member Avatar for Dani

I'm not sure that's true, exactly. Google+ actually is constantly adding features and changing things constantly. It's just that, well, Google doesn't know how to do social media. So what they're changing isn't necessarily what people want.

Member Avatar for jobtardis

But not equal to facebook level.

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