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How effective is Google+ when it comes to online marketing? Suggest a few tips for doing Google+ marketing in the right way.

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Dani AI

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Short update for this thread (old advice from 2014 needs context): the consumer Google+ product is no longer a public marketing channel — Google announced the consumer service would be shut down and began the shutdown process in early 2019. (blog.google)

Google accelerated that sunsetting after a November 2018 API bug (Google reported it impacted millions of profiles), so public Google+ and its APIs were wound down; the team reworked the enterprise experience (Currents) and later migrated that functionality into Workspace “Spaces” for internal collaboration — not a replacement for public social marketing. (blog.google)

What to use instead (practical, still-supported channels): claim and verify your free Google Business Profile (appears in Search & Maps), publish posts and photos there, use YouTube (video and channel marketing) and Google Ads for paid reach, and make your site search-friendly with supported structured data (LocalBusiness, FAQ, Product, etc.). Those platforms are actively maintained by Google and are the direct replacements for public visibility. (google.com)

Quick 30-day action plan (updated from the thread comments by , and ):

  1. Claim + fully complete + verify your Google Business Profile and add photos/offers.
  2. Publish a short editorial calendar (2 GBP posts/week) and one short video for YouTube each week.
  3. Add LocalBusiness/FAQ structured data to high-value pages and monitor with Search Console.
  4. Keep ownership of assets (your site + email list); use these channels to drive traffic back to owned content. ()

This preserves the core instincts in the thread (be active, plan content, engage) while moving effort to channels that still exist and are supported.

Recommended Answers

All 9 Replies

Member Avatar for mindstreak

Google+ is very effective when the details are updated properly.It also gives an good ranking position since your business has been published in google plus.The business page should be very active with posts,videos,pics and also the circles should be increased.

Member Avatar for emilysmith

Hi
G+ provides social media presence more than other social media sits such as Facebook, linkedin and others.

Member Avatar for robert02

You just can’t succeed without a proper plan in content marketing, most of the people keep on posting randomly without making any sort of plan or strategy, that's why they fail because without proper planning even if you do all the hard work it will give you zero output, like I am targeting The FiFa World cup which is generating a lot of traffic for me, you just need to catch on every eye-catching event and news, plus with proper targeting also do proper socializing of your content, if you follow these things you have very high chances of success.

Member Avatar for JillADDison

Google plus is good for online marketing. Its provides quality backlinks for your site. Goggle Plus fans really increased day by day... So you can easily markeitng on google plus like Facebook.

Member Avatar for thaversantosh

google + is very effectve media to increase your page rank . mostof the people share and comment on the google + post .In this way you will get the quilty backlink for your site .

Member Avatar for Anismizi

Google+ has been very strong option for website visibility now-a-days. After all, it is a product of google. Remember that.

Member Avatar for HitaishinInfo

I think in Google Plus - Business Page & Community is really so much important for transferring information.

Member Avatar for Claudia_2

Google Plus does help you increase your traffic. Get attention to the what ever project you are dealing with.

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