Pinterest generates four times more money per click than twitter

Short answer: the 4x headline can be true for some retailers—but only under the right measurement and audience conditions. @diggdirectory’s link points to an early Convertro analysis (reported by VentureBeat) that found Pinterest driving over four times the revenue-per-click vs. Twitter for a set of ecommerce clients. That was real data for that sample and time, not a universal law. (venturebeat.com)

Important gap in the thread: none of the replies dig into attribution, sample size, product category, or measurement windows. Attribution choice (first touch vs. last click vs. multi-touch) changes RPV dramatically; Google’s Multi‑Channel Funnel docs explain why you’ll see different answers depending on which model and lookback window you use. To compare fairly, pick one model, tag links consistently (UTM parameters), and use the same conversion window for both platforms. Use Google’s Campaign URL Builder to standardize tags. (support.google.com)

Practical test plan: (1) Run a controlled experiment over the same period and audiences—promote the same SKU via Promoted Pins/Product Pins and Promoted Tweets—holding creative and landing page constant. (2) Compare AOV, conversion rate, and revenue-per-click (RPC = total revenue attributed / total clicks). (3) Supplement with an incrementality test (geo or holdout) to measure true lift rather than just attributed conversions—Meta’s GeoLift is a mature open tool for geo experiments. Historically Pinterest has produced higher AOVs and strong long‑funnel shopping behavior for visual categories, while Twitter tends to be better for awareness and real‑time engagement. (dailyrazor.com)

Bottom line for practitioners: @Dani was right that platform fit matters. Treat the 4x figure as a hypothesis to validate for your catalog—implement UTMs, use consistent attribution, measure RPC + AOV, and run an incrementality test before reallocating budget. If you want reliable shopping lift, prioritize product pins and catalog/shopping features on Pinterest while using Twitter/X for timely reach and conversation. (shopify.com)