Member Avatar for bidandwin

why Yahoo not started social networking site
if i am not wrong once yahoo was the leader in online messaging and chating , search as well
but today yahoo is no where
yahoo should introduce a social networking site world expect from yahoo and we getting bored

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Dani AI

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Short answer: Yahoo did try — several times — but its social experiments never reached the kind of sustained product focus and network effects that turn an early idea into a mainstream social network. is right that Yahoo had big messaging and community assets, and , , and all echo the same instinct: it looked like a natural place for a social play. The reality is a bit messier, so here is a compact timeline and practical takeaway.

Yahoo ran standalone social attempts (Yahoo 360 and the experimental Mash) and picked up community products, but many projects were closed or under-resourced rather than scaled into a single social platform. (techcrunch.com)

A high-profile bet came in 2013 when Yahoo bought Tumblr for about $1.1 billion; that asset later left Yahoo’s control and was sold off again, and Yahoo’s long-running chat product was shut down in 2018 — signs that acquisition alone didn’t create a sustained, integrated social product. (wmra.org)

Why this matters to anyone thinking “Yahoo should build a social network” today: social platforms are shaped by strong network effects and by execution (product, moderation, mobile, monetization). New general-purpose networks face a high bar. A realistic playbook for a legacy brand trying this now is simple: pick a narrow, defensible niche; treat the build like a startup (rapid product iteration, mobile-first onboarding, viral hooks); offer data portability and clear privacy/ moderation rules; and avoid bolt-on integrations that kill product focus. (sciencedirect.com)

Useful frame: the question here is evergreen — brand recognition helps, but winning requires sustained product-market fit and a plan to create and keep a community, not just buying one.

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Member Avatar for Dani

They might as well ... Anything they come up with would beat Google+ in a heartbeat.

Member Avatar for diggdirectory

its sounds like Yahoo is working on social media site
hope before 2015 it will announce

Edited by diggdirectory
Member Avatar for niktar75

"Yahoo should start social networking site" Just great idea!!!

Member Avatar for Pinaci

May be Yahoo! thinking about that.

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