Member Avatar for Krish Lee

I have a blog named "Clone App Or Custom App Development: Which One Is Best?" I need to find the bottom-of-funnel keywords for this blog. Kindly provide any suggestions on it.

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— good question. Since your post compares two development approaches, aim BOFU content at visitors who are ready to hire or request a quote. As observed, competing for broad head terms is costly; is right that fresh, action-focused content performs better. The trick is to capture narrow, high-intent searches and turn those visitors into leads.

Bottom-of-funnel keywords are phrases that show buying intent (words like hire, price, quote, estimate, get a demo, portfolio, case study). Use templates you can scale and tailor to the post: for example, “get a quote to build an app like [app]”, “cost to build [feature]”, or “hire [platform] developer for [feature]”. Then turn those into on-page assets that convert: clear pricing ranges, a short case study showing final cost/time, a one-click contact or quote form, and a downloadable checklist or brief that requires email capture.

Try this simple workflow:

  • audit Search Console and site-search for queries containing hire/price/quote modifiers to find existing demand
  • create 2–3 long-tail pages or section blocks using the templates above (with honest price ranges)
  • add a visible CTA (request quote / schedule consult) and link case studies to that CTA
  • test and iterate based on form submissions and assisted conversions

Quick cautions: use ranges not fixed quotes, keep case studies recent, and track which keyword templates actually deliver contacts. This focused approach will be more cost-effective than chasing broad head terms.

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Member Avatar for rproffitt

Is this yours?

Dec 28, 2021 — A cloned application gives the original developer full access to edit and customise the applications according to their requirement

I'm now retired but all our apps were custom. There was nothing to clone because no one had written an app to configure equipment using an Android phone before. The process and protocol was proprietary so all we had to work with was code from years past. Said code ran on Palm Pilots! It was also in C and the new way was Google's dev kit which is something close to Java.

Anyhow, back to your blog. From what I read you have to keep your content fresh. If it's static, it sinks.

Member Avatar for Dani

I think you're going to have a hard time ranking for either "clone app" or "custom app development". They're both going to prove to be very tough keywords. The issue is that if you have a blog, that makes money just from ads, any amount of money you spend targeting those keywords is never going to give you a return on your investment. Every single app development agency is targeting those keywords, and they're making a whole lot more $ per organic lead than you ever will from your blog.

commented: How is it going if he makes a whole lot more $ per organic lead than his rivals? +3
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