What do you do when you're creating new features so quickly that your software can't keep up? Speed up production, of course. Google has announced that they plan to introduce a new version of their web browser Chrome every six weeks in order to get new developments as quickly as possible to their users.
Formerly, the company had scheduled a new release every three months. The new delivery pace eases some pressure on Google's developers, allowing them to postpone features, Program Manager Anthony Laforge explained , saying: "Under the old model, when we faced a deadline with an incomplete feature, we had three options, all undesirable: (1) Engineers had to rush or work overtime to complete the feature by the deadline, (2) We delayed the release to complete that feature (which affected other un-related features), or (3) The feature was disabled and had to wait approximately 3 months for the next release. With the new schedule, if a given feature is not complete, it will simply ride on the the next release train when it’s ready."
Google has not stated when the next release, Chrome 6.0, will appear. Chrome 5.0 was released on May 25, 2010. Features promised in the next release include increased speed, support for WebM and its video codec VP8, faster scrolling, changes in colors and icons used with secure sites, and a download shelf that slides out rather than collapse.
Chrome currently has a 7.2 percent market share.