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Keyword research creation of title, meta tags, alt tag website analysis creation of sitemap and robots.txt file are important factors in on page optimization.

You can increase backlinks to website using off page optimization techniques like directory submission, article submission, social bookmarking, guest posting, RSS feed, blog comments, forums etc.

For doing PPC first open account o google adword. Then do keyword research, make ad groups, make ad copy for each ad group. After this you can set campaign on google adwords to do PPC.

Basics will remain the same.Just do bit of reasearch onf Hummingbird and follow Hummingbird guidelines for better results

By doing SEO we can rank our website in search engine result page, get traffic, increase online visiblity.

On page optimization and off page optimmization are two parts of SEO. First do on page optimization for website. In on page you have to do changes on the website like title, meta tags, alt tag for each page on your website, create sitemap and robots.txt file etc. Then do …

The On Page work includes: Image Optimization Creat a sitmap website Analysis content Optimization Compititor Analysis Keyword research

There is no tool to get original like. Getting likes using any tool is not good. Try to get original likes.

Sitemap contains links of all page in our website. Sitemap helps search engine while crwaling website.

Pay per click means Search engine marketing. SEO and SEM are different. We do SEO to rank website in search engine result page. SEM means advertising on search engine. We can do PPC using google adwords.

I agree with you that quality of backlinks is more important than quantity. We must try to get backlinks from good sites.

To get best results in PPC first do keywords research, make ad groups, for each ad group make ad copy and select keywords. Select bid properly while setting campaign.

To improve alexa rank in UK try to get quality backlinks from websites in UK. Do directory submission, social bookmarking, article submission from website in UK.

Link building is very important o to rank website. We can use off page optimization techniques like social bookmarking, article submission, directory submission to get backlinkis to our website.

Google provide Disavow tool to remove bad links from our website. Using this tool you can remove bad links.