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consider i have for example "Ferdowsi University" as a keyword for my page.
as i know it is a efficient way to link this word to some where.
which one is better: linking to a page on my site that have something content about apple on it , or linking to a page about apple on other site like wikipedia.com.
which one have more effect on SEO for my site?

Edited by jay 11 because: remove link
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raised a good concrete example; the short, practical rule is: link where it helps the user and where the target is topically relevant. Linking the phrase "Ferdowsi University" to a page about apples (whether on your site or elsewhere) breaks the topical signal and confuses visitors. Either link that anchor to a dedicated internal page about Ferdowsi University (best for concentrating relevance and internal PageRank) or to an authoritative external source (official university site, a well-maintained reference) only when you need to cite or provide further reading.

Internal links are the primary tool to build and pass relevance across your site; use natural anchor text, put links in context, and keep the target page focused on the keyword you want to rank for. External links to authoritative sources can improve user trust and help search engines understand context, but they should be used as citations or useful references — not to try to "borrow" authority by linking to unrelated high-authority pages. For paid or user-generated links, use the appropriate rel values such as rel="sponsored" or rel="ugc" (or rel="nofollow" where appropriate).

Practical steps for the "Ferdowsi University" case:

  • Create or point to a single canonical internal page about Ferdowsi University and link to it from related pages with the exact or natural variation of that name.
  • If you cite facts, link externally only to reputable sources (official site, academic pages) and label those links clearly.
  • Avoid linking out to irrelevant high-authority pages in hopes of an SEO boost; that is not a reliable strategy and can hurt UX.

This follows standard webmaster guidance on anchor text and linking strategy (see Google’s SEO starter guidance for fundamentals). ’s point about user-first linking is solid—make links useful first, SEO second.

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Member Avatar for fumnimda

why i couldn't edit my previous post here?

Member Avatar for jay 11

RE: is authority of outbound links important for SEO?

While linking to other websites can help search engines categorize your website, it really isn't necessary from an SEO standpoint. You should really only link to other websites if it makes sense from a user standpoint.

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