Member Avatar for evon123

I see my company's performance going well on Google, however, it doesn't bring the required results as in
getting project enquiries, direct from our site.
Wrong keywords might be the case? In that case, how do we figure out the right keywords?

Have I put my query in a correct way?

Thanks,
Rumika

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Dani AI

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Good visibility on Google is only one part of a lead funnel. As described, visits do not automatically turn into project enquiries. Common causes are a mismatch between what searchers expect and what the landing page delivers, high-friction contact paths (long forms, hidden phone numbers), or simply not tracking the right conversions (phone calls and offline follow-ups get missed).

A short diagnostic checklist:

  1. Instrument conversions: track form submits, phone-clicks, calendar bookings and mark them as conversions in your analytics.
  2. Map queries to landing pages (use Search Console or analytics landing-page reports) and compare impressions/CTR to conversion rates.
  3. Segment organic visitors by landing page, device and geography and look for pages with decent traffic but near-zero enquiries. Those are the highest priority.

Practical fixes you can apply quickly:

  • Align page copy and the CTA with the likely intent of the query (if people want a quote, offer a fast quote path).
  • Make contact friction-free: visible phone, 1-3 field lead forms, or a schedulable call.
  • Surface proof that reduces risk: short case studies, client logos, brief project outcomes.
  • Add event tracking for offline actions (phone calls, downloads) and use simple A/B tests on headline and CTA placement.
  • For B2B work, offer a concise project-brief PDF or an option to book a 15-minute scoping call.

A simple 3-step workflow: instrument conversions today, pick the top 3 landing pages that get organic traffic but no leads, run focused changes (headline, CTA, form) and measure for 4-8 weeks. This complements the keyword/visibility points raised by and and underscores what and hinted at: ranking brings people, but conversion design produces projects.

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Member Avatar for franklin4005

If Google page ranking is high, you can earn money through your site by SEO marketing better to keep this rank in future updates.. So many people are investing lot of amount for advertisements to increase their Google ranking ..

Member Avatar for shophoatuoi

I think that Google priorities high PR if there are many sites have same keywords.

Member Avatar for bubunmy

Yes, you need to review your keywords. Try to review them with the adwords keyword tool and verify if have a good amount of searches.

Member Avatar for Dani

There are a handful of keyword tools out there. Unfortunately, I don't know of any offhand, but a quick Google search should do the trick. The right keywords are not only relevant but also receive a good amount of search traffic and also are "achievable" goals. For example, it might not be realistic for you to rank #1 for the search term "shoes" but it might be reasonable given your marketing budget to set a goal of ranking for the search term "blue suede shoes".

Once you've set achievable goals for yourself, go after those search terms with both on and off page optimization strategies.

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