I've tried some SEO tools. There are some formula and logic need to follow like keyword in the content page at least 3%, H1 tag should only appear once in a page. I wonder where is this logic come from? Can anyone point out the source? Thanks in advance.
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Logic? Well, if you have a web page about dogs and you want that webpage to rank well in the search engine results pages for the query "dogs" then wouldn't the actual word "dogs" appear in your content?
The 3% rule is a common misconception. A word can appear …
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