Member Avatar for clairet

I have never used a pay per click search engines before and am very nervous about losing lots of money either by making little or no sales. Do you have any advice on how to avoid this mistake?

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  • Latest Post Latest Post by simonbuzz12

Dani AI

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A concise, practical framework that turns the thread’s general tips into measurable steps. Rather than guessing daily limits or relying on coupons, translate business outcomes into bidding rules, verify tracking first, and run small, controlled experiments until metrics are stable. This builds on points made by , , and without repeating their anecdotes.

Start with the money math so risk is explicit:

Max CPA  = AverageOrderValue * GrossProfitMargin
Max CPC  = Max CPA * ConversionRate
Example:
AOV = $100, margin = 30% -> Max CPA = $30
Conversion rate = 2% (0.02) -> Max CPC = $30 * 0.02 = $0.60

Use LTV instead of AOV if the business values repeat customers.

A short pre-launch checklist:

  • Confirm reliable conversion tracking (platform pixel or server-side + UTM tagging) and ensure one canonical conversion metric.
  • Build tightly themed ad groups (few keywords, ad text that mirrors the landing page).
  • Create 2–3 ad variants and one focused landing page per test. Run each variant until results are stable (aim for at least a few dozen conversions per variant where possible) or use a sample-size calculator.

Optimization priorities (in order): raise conversion rate (message match, simpler checkout), prune irrelevant queries with negatives, then adjust bids/targeting. Use search-term reports to block waste and discover long-tail winners. If volume is low, focus on improving landing-page conversion before increasing bids.

Practical cautions: tie every change to the math above (if CPA > MaxCPA, stop and test); treat geography, device and schedule as levers to test, not assumptions. This approach keeps early spend focused on proving a profitable path before scaling.

Recommended Answers

All 11 Replies

Member Avatar for Dani

Google AdWords typically offers anywhere from a $20 to $100 voucher for new members starting up (whatever the deal of the moment happens to be, I forget). In any case, it goes a little way towards playing around with getting your campaign set up. The other cool thing about AdWords is that you don't have to spend more than a penny per click and (as long as you're not geotargeted to the US) you can usually get worthwhile clicks off of it.

Set a budget. Start of slow. You can always increase your budget once you've found the magical formula on a small level. Most PPC sites are great at scaling.

Member Avatar for pgmco

Start on a small budget and cut the cost at 20 per day. As Dani said get a free coupon and use that and you should get sales.

Member Avatar for WylieVincent

Are you using the targeted keywords only? Why because the keywords play an important role in PPC. Please check them and take an expert advice if needed.

Member Avatar for graciporhace

Setting a small budget and tracking your conversions. Also you can find a voucher online.

Member Avatar for coco1873

Most of the guys here suggest you to set small budget per day, But I don't really think that's a good idea, Small budget can save money, But we are not aim to save money, but sale.

Member Avatar for jack jastin

Google AdWords typically offers anywhere from a $20 to $100 voucher for new members starting up (whatever the deal of the moment happens to be, I forget). In any case, it goes a little way towards playing around with getting your campaign set up. The other cool thing about AdWords is that you don't have to spend more than a penny per click and (as long as you're not geotargeted to the US) you can usually get worthwhile clicks off of it.

Set a budget. Start of slow. You can always increase your budget once you've found the magical formula on a small level. Most PPC sites are great at scaling.

Hi, I do agree with you.I would like to suggest this guy, Start your PPC campaign with slow gear until unless you are not getting proper understanding to change your gear in this regard. The best past of PPC campaign is you have to pay for what you have got clicked means traffic is guaranteed. And if some one clicks on your ads it means that guy is really interested for something related to your product, Means this PPC gives you a quality traffic to your site by paying a very little! Do one thing, Concentrate on targeted keywords for your campaign. You can get help from either Google ad words or from word tracker key word research tool to analyze and find out the suggested keywords for your site.

Member Avatar for sgtechin

so what will u suggest?

Most of the guys here suggest you to set small budget per day, But I don't really think that's a good idea, Small budget can save money, But we are not aim to save money, but sale.

Member Avatar for JamieLynnSEO

I generally set my budget higher than what I know will be used. My keywords are very specific, so that i dont have random clicks from users searching for something other than what the products are exactly that im selling. This way, even though my CTR is lower- they are quality clicks and of value, making a sale for just about each click.

I think that this technique isn't as effective to someone with a more broad sales selection, so really the way you set this all up depends on what exactly you are trying to brink in clicks for. (Hope that makes sense)

Member Avatar for reditoyur

In this link you can find a form for a $75 voucher

Member Avatar for candyfist

This is what I've went through with Adwords. I had a 24 hour campaign on Saturday and Sunday.
With 20 dollars for each day. I researched a lot of unique targeted keywords that are successful to run against the likes of Facebook and Twitter etc. My mistakes was my geographical targeting. With 20 dollars and you are targeting a worldwide audience man them 20 dollars was gone within an hour ugghh. Sooo! Then I brought my geographics down to 50 miles within and outside my city. Wow my ROI And CTR was excellent. Plus I was getting
real clicks, the clicks where your clients either signed up or they purchased something. Not the clicks where they are looking at your homepage and then run, losers. And I was spending 45 cent a click to be shown on the front page of Google with each keyword used. My advice is if you have a low budget do not target the world with it. It will be a downfall. Focus on targeting ppl that are relative to your keywords

Edited by candyfist because: n/a
Member Avatar for simonbuzz12

I would suggest not to spend any money until you know all the basics about PPC...hope this helps

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