Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines. This gives a web site web presence.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
The acronym "SEO" can also refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.
Another class of techniques, known as black hat SEO or Spamdexing, use methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.
Thanks to all, for explaining me SEO process. I really appreciate it.
While googling for SEO importance, I stumbled on this article on this site
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under the article section. In this article, they have very beautifully summarized the benefits of SEO process. I thought I would share, in case, it might help some other reader also.
What is SEO? Why is it so popular? Can my website benefit from SEO Process?
As all the other members have given a beautiful and simple description of SEO. I thought you will get an idea why you have to do SEO process for your site.
Well, I thought everyone having site, blog on net have their website to establish an online presence of themselves or their company. When we are searching for a term we got thousands or crores of results for just a term. So, it is hardly for a user to reach at your website. SEO is the process to improve your identity in search results and to drive traffic to your website which are searching for the services or information you are providing. SEO helps visitors to find and reach your site. Hope this helps to know why you have to do SEO process for your site.
Its so simple, without optimizing a website for search engines you can top it. To get good results and output from search engines you need to work on on-page and off-page activities. Thats why the SEO is popular and necessary for a websites success.
If a website is search engine optimized, it will get more traffic through search engine. With traffic, you will increase the chance of having more revenue if you are selling products/ services in your website.
Search Engine Optimization or SEO is a term widely used today by many e-commerce sites. For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.
Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in.
Analyzing the reasons for SEO growing so popular, here are a few that can said to be the most obvious ones:
1. Great targeted exposure for business: While advertizing or publicizing on any other mode you cannot be sure that your business is actually reaching the right person at the right time. However with SEO your listing appears only when a person is searching for a product/service that you provide. This would mean that is most cases you’ll be reaching out to the right audience. Moreover since search engines are used 24/7 you can be ensured of continued exposure. Lastly, these search engines can be accessed worldwide which would mean that your business would get great outlook.
2. Better ROI: While a lot of business owners try a variety of options to make money through marketing, SEO offers a better ROI than almost any other kind of media. The reason being that a few hundred dollars to may be a few thousand dollars that might be spent on just a few minutes of advertising can help you advertise for a month on the search engines if you are on the top pages. Also at times, you might not have to invest a penny if you have occupies the first position for a keyword on a search engine.
3. Huge online presence: Lastly one of the biggest facts that has drawn a lot of business owners to opt for search engine marketing is that a lot of people across the globe have access to computers and internet and are logged in for quite a few hours daily. Hence it can be said that a lot of potential customers are present online which ultimately draws the sellers to advertise there!
Just creating a website will not give you satisfactory results until you promote it and make it search engine friendly through promotional resources and tactics to generate more traffic and visibility of website. So an SEO do it all for you.
SEO is without a doubt, the most popular of all the online marketing tactics. Is it the best? That’s a matter of personal preference and what you’re looking for, but it is the most popular. In fact, SEO has become so popular that its name has become synonymous with internet searching (have you ever SEOd you website?).
There are a couple of reasons that SEO has risen to the top of online marketing.
SEO should be performed by a specialist who is ethical and has experience in the optimizing website before. SEO Dubai is a popular SEM consultant who have been constantly delivering innovative techniques for SEO.
SEO delivers a good ROI. When you do optimize a website, the search engine scours the web and brings back what it determines is relevant, content rich, websites. Most of the time, search engines brings back something you can use. It has a massive database of sites, so it gives you a lot of sites to choose from, and does it extremely fast.
SEO is very necessary for a website. It is a crucial factor in ranking a website. SEO is a process to optimize web pages or web sites in order to make them Search Engine friendly. SEO helps you in brand building. It is helpful in ranking as well as traffic building. If you need your site on top position in Search Engine rankings or Search results then SEO is very necessary.
Search engine optimization is utilizing tools and methods in making your site top ranking in the results of search engines.
Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site’s existence and subsequently generate more traffic, traffic that could lead to potential income and business.