What is web beacon??? Could you tell me, i am expecting the details regarding that.

What is web beacon??? Could you tell me, i am expecting the details regarding that.

I'm quite sure that a web beacon is an attribute in an image tag that sends data to a server. Typically this attribute is used on banner ads to track where click-throughs comes from.

A web beacon is a clear picture file used to keep track of your navigation through a single website or a series of websites. Web beacons also go by the name of web bugs and are normally used by websites that use third party traffic monitoring and tracking services. Web beacons might be used in connection with cookies to gain an understanding of how a website's users navigate through and process the content contained in that website.