Member Avatar for riyaz123

I have a big doubt regarding blog writing.
I, m just writing short story for my own blog, where I want to add my website link using keyword in anchor text in that story for the purpose of seo promotion.

But I'm confused that using hyperlink with anchor text in blog short story is good or bad. if bad then Where to add hyperlink with anchor text.

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Short answer: put the link where it helps the reader and fits the story — a natural, contextual inline link when the story mentions the resource, or a clearly labelled author-bio / “further reading” link if the mention is promotional. The thread already notes the tradeoff between visibility and bounce (see and ); modern guidance favors user-first placement and warns against stuffing keyword-rich links purely to manipulate rankings. (developers.google.com)

Use the correct rel attributes so Google and other engines understand link intent. For paid placements or ads use rel="sponsored", for user-posted links use rel="ugc", and rel="nofollow" is still an acceptable fallback; Google now treats these as hints rather than strict directives. Example markup:

<a href="https://example.com/target-page" rel="sponsored">descriptive anchor text</a>

<a href="https://example.com/target-page" rel="ugc">descriptive anchor text</a>

Mark sponsored/affiliate links — that reduces risk and is the transparent approach. (developers.google.com)

Anchor text and scale matter. Prefer descriptive, natural anchors (brand, partial-match, or contextual phrases); avoid repeating exact-match commercial anchors across many posts. Over-optimized anchor distributions and mass guest-post/link-exchange programs are precisely what Google’s link-spam systems look for, so don’t build sitewide or identical keyword anchors at scale. Periodic backlink and anchor audits (Ahrefs/SEM tools) are useful. (ahrefs.com)

Decide placement by goal and measure it. If the objective is clicks/conversions, a prominent inline CTA will perform better; if the objective is editorial context or lower-friction reading, use the author bio or end-of-article link. Track results — GA4’s enhanced measurement logs outbound-click events by default (or add custom events via GTM) so placement decisions can be data-driven. ()

Practical cautions: don’t buy links that pass ranking credit without marking them, avoid PBN-style networks (same-IP farms), and don’t force keyword-rich links into short creative pieces — value and transparency protect both users and rankings. (developers.google.com)

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All 11 Replies

Member Avatar for LaxLoafer

For the purpose of SEO promotion? If you're looking to gain Page Rank for the link, I don't believe self published links carry much weight.

If you're concerned whether it will detrimentally affect your site's ranking, you could always rel='nofollow' the link, but I doubt that will be necessary if the article is on your own blog. Guest blogging is another matter.

Regarding keywords, the link text can help search engines understand what the destination is about. If you have multiple links to the same resource, only the first link on a page counts, as far as I understand. However, too many high value keywords can upset your link profile. Having link text such as 'click here' was once considered poor SEO, but times have changed and it might now help to make a link profile look more natural.

Favorite location for the link would be somewhere near the top of the article, 'above the fold' as they say, so that it can be seen when the page loads.

Search engines seem keen to identify authorship these days and there are ways you can associate a bog article with your site that you might want to take advantage of.

Edited by LaxLoafer
Member Avatar for arold10

I think it depends on where you publish a content, if it's a bunch of blogs that you create with the sole purpose of publishing content through them if they all share the same Ip address this might detrimentally affect your site's ranking based on what I've learned.

Member Avatar for Nada_1

According to me publishing the content with 1-2 hyper link with differen website link is not the big issue. you may post your web link to these article as manually or by using the link option from tool box of Blog.

Member Avatar for erikko

It depends on the site where you will post your content. You can either include it on your profile description or on the content of the article itself.

Member Avatar for kingston22

For Seo promotion, building up of hyperlinks with your anchor text is not bad because it helps to gain backlinks for your website.

Member Avatar for mindstreak

You can add it near the bottom of the post as a source link for the vistors checking out the blog or else in the body of the content if the blog post is long enough.

Member Avatar for biometric

You can add your link in the keyword as a hyperlink. So the keyword will directs to your website.

Member Avatar for Kiran sharma

when you posted a blog then put link on the authour bio in the keywords so google target your keyword that will help to rank your keywords on the search and thanks you all i got some information from this thread as well

Member Avatar for Kelly Burby

Well, I would say if it's your blog then I don't think that there is any need to post link over there ! but still if you want then you can put it at the bottom of the post.

Member Avatar for LaxLoafer

Why place the link at the bottom of the post? Surely it'll get a higher CTR if placed at the top. Forcing visitors to scroll a page to view your link means it stands less chance of getting clicked. This is something you can easily experiment with and measure. What does your analytics software tell you?

Member Avatar for Kelly Burby

Well, ofcourse you can get a higher CTR by placing the link over the top but that is also going to increase your bounce rate. Look its like I have arrived to your site and I was just intrested over the content you have written but what you did is keep forcing me to head over to your site. I will get frustrated eventually and I am going to throw your post over the dump yard and move over to some other place. Means the trick of getting higher traffic fails and now your reputation over my eye gets .... And yes I never share such post over any article directories to drive the traffic. In fact What we do is sharing that post over our own blog means there is not need to putting the links above the post.

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