Member Avatar for lovely_1

Is anyone can help the increasing the PR of my website?...I have a friend who has a small furniture business...
which is the smart idea to choose?...PPc or SEO strategy???>

Edited by happygeek because: spam deleted
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Short answer for ’s friend: treat PR as a low-priority legacy metric and invest effort where it pays off for a local furniture store — fast wins with measured PPC plus steady gains from local SEO and site health. Several posters already called out content, links and PPC; the checklist below turns those ideas into concrete, avoidable mistakes and first steps. (developers.google.com)

Start-with-this checklist (do these in the first 30–60 days): claim and fully complete the Google Business Profile (photos, categories, products), add clear NAP on every page, and build 3–5 detailed product/service pages that include unique copy, specs and local context (city/zip). Add LocalBusiness or Product structured data to pages so Google can read prices, availability and hours. Improve mobile speed and Core Web Vitals (LCP, CLS, INP) — small fixes here often move visibility and conversions. (schema.org)

Content and linking tactics that actually scale: publish useful guides (e.g., “how to choose a sofa for small spaces”), short assembly/finish videos, and a local showroom page per service area — useful content earns natural links and social shares. For links, partner with local interior designers, suppliers, trade groups and community sites (sponsorship or press coverage), and list consistently in local directories. Track domain strength with tools like Moz/Ahrefs as a benchmark, but optimize for real business KPIs (organic visits, calls, sales). Use PPC to test high-intent keywords and scale winners while SEO ramps. (moz.rankious.com)

If results stall: check Search Console for indexing errors, robots.txt/noindex mistakes, mobile-usability and structured-data warnings; run PageSpeed Insights; verify conversion tracking so you measure cost per sale (not PR). Keep activity steady — frequent small improvements win over time. (developers.google.com)

Example minimal LocalBusiness JSON-LD (paste and edit for your store):

{
  "@context":"https://schema.org",
  "@type":"LocalBusiness",
  "name":"Example Furniture Co",
  "telephone":"+1-555-555-5555",
  "address":{"@type":"PostalAddress","streetAddress":"123 Main St","addressLocality":"YourCity","addressRegion":"ST","postalCode":"12345"},
  "url":"https://example.com"
}

This turns advice from , and others into a repeatable plan: quick paid visibility, measurable technical fixes, then steady content and local link-building for long-term growth.

Recommended Answers

All 16 Replies

Member Avatar for AussieWebmaster

best way to build PR as in page rank (Larry Page rank) is more content and quality inbound links

but you should work on traffic and ppc is best investment - use local terms ie. add the area names the business is in to the furniture terms and in setting of adwords use zip codes of surrounding areas you are targeting

Member Avatar for lovely_1

Thank you so much sir AussieWebmaster.. Im gonna study on it..

Member Avatar for janeleonard

It can never happen all of a sudden. Try to build quality inbound links to your site as well as optimize your on-page for better PR.

Member Avatar for PixelatedKarma

Don't fret about PR; I highly doubt you'll see an increase in it anytime soon unless Google suddenly wants the public seeing this information again public PageRank is pretty much dead. Google constantly updates PR internally, it just isnt something that is viewable by anyone except google themselves. The last PR update was last December (2013).

So what you should actually focus on is mozRank; generally speaking - mR is a more accurate version of PR and if they ever do another public PR update again; the PR should be fairly relative to your mR at the time. So a website with a 4.95 mozRank should be a 5 PR if that makes sense.

Member Avatar for lovely_1

Actually they hired SEO 2 SEO staff one is for onsite activities and the other one is for off site. But as what i had read..it takes 4 to 5 years to reach a good PR and the company has a lot of clients/customers but the main point now im confused...

Member Avatar for PixelatedKarma

Well SEO is the only way you used to be able to increase PR as Pay Per Click (PPC) as a tool for your website will only bring you in traffic, think of it like you are renting the traffic (which can be effective if well implemented) it won't actually maintain traffic like SEO will.

SEO also takes awhile but PPC will be nearly instant traffic if done right.

As for Page Rank you really should do a Google search on it, especially a search for the last Google page rank update. Many sites will confirm that there have not been any publicly available PR updates since last December. So any company promising you page rank might be able to deliver on increasing google's internal page rank but you won't be able to tell because when you look at your sites PR on any tool it will still show 0 or the page rank you were given December 2013 ( if your website was around). If you are hiring an outside company remember you get what you pay for and its best to learn the basics or hiring a consultant who has an idea of what you are looking to have done to ensure you don't get scammed and sold on false promises.

Member Avatar for arold10

I think both pay per click advertising along with search engine optimization can be very helpful regarding traffic. If you need traffic immediately, It's best to use PPC. If you need a long term strategy, you should use SEO. If you have the budget to afford both of them, should use them.

Member Avatar for mindstreak

There are no easy ways to increase the PR of a website as google updates the pagerank of a website very rarely.Only high quality link building with time will be needed.

Member Avatar for ashleydaniel

Long time quality of the site can only increase the PR Of the site. I can never of sudden change. Try to generate quality links from high PR sites. Also, create quality unique content in the site that is beneficial to the readers.

Member Avatar for Ketul_1

SEO is better for you because it provide long lasting and organic traffic without any kind of paid.

Member Avatar for Kelly Burby

Well, easily I don't think that there is anyway to do that easily. I would just say be continous with all the white hat legimate work you are doing and take all your focus out of the PR, and by the time next PR update occurs (which no one exactly knows) you will see your PR has increased.

Member Avatar for danielpeterson

Before we start to talk about how to increase web page rank, we have to ask ourselves why do we need a higher PR? PageRank is just one of the thousands of aspects used by Google to position pages in their search results. PR is not the most important aspect though.

When you have a high web page rank some things can become easier with regards to positions, but this is only going to work if you know what you are doing with regards to market and keyword and key phrase research, on-page marketing and link-building techniques.

Member Avatar for lovely_1

thank you so much everyone for helping me...the ideas really help to my friends furniture business

Edited by happygeek because: spam deleted - any more of the same and your account *will* be banned
Member Avatar for Glenn Rodgers

You will need to do effort to increase your webpage's PR because now a days GOOGLE more active and google bot is focusing upon the efforts of the website so try to do white hat SEO as much as possible and do focus on the content of your web page your content should be quality and fresh.

Member Avatar for wikads

You cant get high PR all of a sudden, You should have more quality and unique contents (more text to html ratio), high PR quality backlinks regularly without spamming.

Focus on social media promotions to bring unique traffic visitors.

Initially promote locally and then globally.

Member Avatar for Chris_tax

SEO is easy. This is the good news. The bad news is it takes countless hours and is an ongoing process

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