Member Avatar for Jordan_5

Here is a list of my priorities in SEO focus this year.

  1. Map Strategy To Audience & Competitive Insights
  2. Align Your Content & SEO Teams
  3. Make Mobile SEO A Priority
  4. Find Measurement & Reporting That Works
  5. Integrate SEO Data Across Teams

Please share your year.

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  • Latest Post Latest Post by Sri_3

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Good set of strategic priorities from and useful follow-ups from , , and others. The items already raised (content, mobile, social, links, conversion) are the right focus. Below are a few high‑impact technical and process levers that are often missing in threads like this and that make those strategic efforts actually scale.

  • Structured data and SERP eligibility: add JSON‑LD for the main content types (Article, FAQ, Product, LocalBusiness). Schema makes content eligible for rich features and often improves click‑through on competitive queries.
  • Site architecture and internal linking: create shallow click depth for priority pages, group related content into topical clusters, and map internal links so authority flows to the pages meant to convert.
  • Index hygiene and crawl signals: use server‑log analysis plus Search Console to find soft 404s, crawl traps, and low‑value index entries; fix with canonical tags, noindex where needed, and an updated XML sitemap.
  • International and duplicate content control: implement hreflang for geo/language versions and strict canonicalization for syndicated or printer pages.
  • Performance and UX for mobile: optimize LCP, avoid layout shifts, and reduce input delay to protect mobile experience (these improvements amplify the gains mentioned by and ).

A simple rollout workflow: (1) baseline audit (logs + crawl + top 50 landing pages), (2) fix highest‑impact technical issues for the top 10 pages, (3) deploy schema + internal links + speed fixes in staging, run a quick crawl, then push live with post‑deploy monitoring (Search Console + logs).

Example JSON‑LD breadcrumb (place in page head):

<script type="application/ld+json">
{
  "@context":"https://schema.org",
  "@type":"BreadcrumbList",
  "itemListElement":[
    {"@type":"ListItem","position":1,"name":"Home","item":"https://example.com/"},
    {"@type":"ListItem","position":2,"name":"SEO","item":"https://example.com/seo/"}
  ]
}
</script>

Caveat: avoid manipulative link schemes, watch for duplicate/syndicated content, and treat these technical fixes as enablers — they make the content, outreach and CRO work reported by and actually pay off.

Recommended Answers

All 9 Replies

Member Avatar for midastouchwebs

Want to include one more.

Integrate SEO with Social Media.

Member Avatar for advent_geek

focusing to get contextual links.

Member Avatar for Zueas

Also Ill add here content marketing, improving behavioral factors, Social Activity

Member Avatar for jacob81

Great points Jordan. Its definitely some of the areas which one should concentrate in 2015.

Member Avatar for stevexavior

Keys to SEO success in 2015:

• Map Strategy to Audience & Competitive Insights
• Content creation is the most important factor in SEO effectiveness
• Find Measurement & Reporting that Works
• Integrate SEO Data Across Teams
• Give more emphasis to ROI, not keyword rankings
• Create content assets such as info graphics and guides that earn links
• Use more interesting videos
• Responsive and mobile-optimized websites
• Social media engagement
• Lack of quality content is a major challenge to SEO success

Member Avatar for Zueas

Why noone included the mobile optimization?))

Member Avatar for bsabev

My Strategy for 2016:

  • Do more link building
  • Focus on conversion optimization
  • Focus on international expansion
  • Continue not to buy into hypes and BS
Member Avatar for hibatahir

responsive design is also important from now

Member Avatar for Sri_3

Responsive web design and adding proper tags are the main keys to rank the website.

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