I am looking to start using Google Adwords to start marketing 1) My Forums/Websites 2) CPA Offers

Right now I am trying to setup a site targeting campaign for a CPA advertisement. I am having a hard to trying to figure out though what kind of CPM bid I should be looking at. Is there an easy way to gauge a ball park estimate for what I should be looking at for a site? Sorry if this is a general question or one that has been beaten into the ground it is just pretty overwhelming for me at this point.

How long should it take for the ad to appear on the site once a good CPM rate has been set? I am bidding up words of 10.00 CPM and not seeing my ad still :confused:

Is there an easy way to gauge a ball park estimate for what I should be looking at for a site?

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