Member Avatar for Gnosis

I have two questions about AdSense.

Firstly, I and a few friends joined AdSence just three days ago. Ater going through the rules, we were left wondering... What is "repeated manual clicking"? What I'm really asking, is how many times can any one person click the ad box per week?

Another question I have is about eCPM. My riend has the same type of AdSense ad, but makes less per click than I do. Why is that? (I feel guilty that mine is beter, and he told me about AdSense!)

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A few clarifications that build on , and 's points and reference Google's guidance directly.

Google treats “repeated manual clicking” as a form of invalid activity whenever clicks appear to artificially inflate advertiser costs or publisher earnings. The official definition and examples are in the AdSense help article . That page lists publisher-generated clicks, repeated clicks from the same IP or user agent, automated clicking tools, click-exchange or incentivized schemes and similar patterns as risky.

Practical, low-risk controls that publishers commonly use: monitor AdSense reports for sudden CTR/CPC spikes and cross-check with Google Analytics and server logs; identify unusual referrers or geographic concentrations; temporarily remove or disable ad code on affected pages while investigating; block abusive IPs at the server or firewall level if obvious patterns appear; and gather timestamps and logs to submit to Google if an attack is suspected. The help article above explains what Google looks for and how to report suspicious activity.

On eCPM: a concise formula helps make differences concrete — eCPM = (estimated earnings / impressions) * 1000. Beyond page keywords and CTR (noted by ), other major drivers are visitor geography, ad formats and sizes, viewability, seasonality, device type, and advertiser competition. To improve relative eCPM, compare performance by page and geography, test different ad sizes/placements, and focus on pages that attract higher-value traffic rather than comparing raw numbers between accounts (many variables affect those figures).

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Member Avatar for happygeek

The repeated manual clicking thing is to prevent click fraud. There is no reason why you or your staff/friends should click your own ads (other than occasional troubleshooting) unless you are trying to artificially inflate the click rate.

So I guess the answer is don't think in terms of 'how much can I get away with' but rather 'I don't need to do that so it's immaterial.'

Member Avatar for Gnosis

we would never do anything against policy of AdSense. We just were wondering what multi-clicking by the visitor constituted. Another concern is how vulnerable AdSense is to those who would purposely sabotage an AdSense account. Any Thoughts? We just want to make sure in any way possible that our accounts are safe, and that we don't lose them.
(I'd like to maintain my account for a much needed console upgrade :) )

Member Avatar for Dani

To answer the second question ... it has to do with your industry, the keywords on each specific page of the site (and how much people are willing to bid on those keywords), and the click-thru rate of each of your ad spots. Remember, it's a violation of Google's terms of service to tell others your eCPM, so technically you and your friend shouldn't be comparing. ;) Technicalities!

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