Member Avatar for justin02

I used for three days the stats from a site that shows out clicks and my clicks on ads were about three to four times higher than the clicks in Adsense stats. Every day the same thing. Does anyone know why? I work every day at my site and I make about 100-150 impressions, this could be a reason?

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  • Latest Post Latest Post by Hirohurl

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noted a big mismatch between your site tracker and AdSense numbers. Replies from , and touched on likely causes. The checklist below focuses on practical diagnostics you can run now to find where the counts diverge and what to do about it.

First, make sure you are comparing the same exact date/time window and the same ad units or pages. Analytics tools and AdSense can use different time zones and different definitions of a “click” (browser outbound click event vs. an ad server-registered click). Next, compare session-level behavior: high pageview bursts from one IP, lots of very short sessions, or repeated reloads from the same user-agent often explain extra clicks recorded by page-side scripts but not by AdSense. Look for hour-by-hour correlation rather than totals; that often exposes spikes or bot activity.

To gather evidence, inspect raw webserver access logs and Analytics segments for the suspicious periods. Filter logs by unusual user-agents, rapid repeated requests from one IP range, or identical referrers. Do not try to proxy or rewrite AdSense click URLs to “capture” clicks — altering ad traffic can violate the program policies. If you confirm abusive traffic, block it at the server or CDN (firewall, .htaccess, hosting control panel) but be cautious to avoid false positives.

Preventive steps: exclude your own IP from analytics and stop clicking your ads during testing; move ad units away from accidental-click areas; document timestamps and sample log lines. If, after collecting clear evidence, you still believe valid clicks were rejected, submit the data to AdSense support with the timestamps and logs for review.

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Member Avatar for ithelp

The stats are wrong. Adsense do filter obvious invalid clicks as well.

Member Avatar for justin02

The stats are wrong. Adsense do filter obvious invalid clicks as well.

Is there a way to determine from where are comming the invalid clicks so I can ban that ip? My CTR is very low, only 0.50 and I suspect that google consider real clicks as invalid is this because i make about 100-150 impressions daily when I work at my site?

Member Avatar for Estreetloans

i think google makes the ultimate decision, so even if you had another set of stats showing different results, i dont think it would make a difference. Google doesnt count invalid clicks so, maybe your clicks are invalid?

Member Avatar for Hirohurl

Could it also be that your google link is only to your front page whereas your site stats register clicks to ALL your pages?

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