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You may have heard already but Google will release their own Operating System based on open source coding. This OS will be Netbook friendly.

Google has been THE Leader for search marketing. Now that Google will have a OS in the market, it can potentially transform search marketing to a new unimaginable dimension. How? Well, Google can now collect a vast wealth of user behavioral data and create personas. It will allow for really personalized advertising.

http://arstechnica.com/web/news/2009/07/google-chrome-os-lives-and-is-coming-to-a-netbook-near-you.ars

So what do you think?

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  • Latest Post Latest Post by syahrizal

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was right that a browser-first OS would change the endpoint layer, but the outcome was more nuanced than "Google gets endless new data." Chrome OS (now shipping widely as Chromebooks) shifted work to web and account-level signals rather than creating a secret device-only feed. The project history and design goals are documented at the Chromium OS site, which explains the browser-centric architecture and how user sessions are tied to Google accounts (Chromium OS).

For advertisers, the practical impact came from two places: richer signed-in signals across devices (when users opt in) and changes in how browsers permit tracking. Google promoted privacy-preserving replacements for third-party cookies, so targeting evolved toward account-based, first-party, and contextual methods rather than raw OS telemetry. Expect to rely on consented cross-device signals, first-party customer data, and new browser APIs rather than assuming unrestricted access to endpoint behavior.

On competition: was correct that Microsoft and others remained significant. Market share split by form factor and use case — Chromebooks dominated low-cost and education segments, while Windows kept footholds in enterprise and heavy-desktop use. That split matters for campaign planning more than an OS-versus-OS ad war.

For users (and ): privacy controls are built into the account and Chrome layers. To limit personalization, use Google Ad Settings, turn off Web & App Activity, browse in Guest/Incognito modes, or disable sync. See Google’s privacy overview for specifics and legal constraints (consent requirements under GDPR/CCPA still apply) (Google Privacy Policy, Ads settings).

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Member Avatar for bobchrist

Good attempt but Google will have to face tough competition with Microsoft.

Member Avatar for syahrizal

I still waiting for the release of Google OS now...

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