Many companies focus on blogger outreach as part of their PR campaign. Do you use blogger outreach for your marketing campaigns? If so, which lesosns have you learned. Or are you a blogger and got turned off by these unsolicited requests, what do you recommend companies to approach bloggers?

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For good bloggers giving real value away is everything. Bloggers, the best ones are looking to share great things of value - about experiences, culture, products, life. If you cannot give them a story that fits their blogging model, perhaps you shouldn't be reaching out to bloggers but buying an ad.

I totally agree with you. I do believe that there are many blogger outreach program that cast a wide net and not focus on bringing value for the blogger.

blogs are fast to be indexed

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