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Digg will unleash its new advertising platform which allows users to vote. Depending on the type of vote, the advertiser may spend more money or less money. Would you consider advertising on Digg? Is this system a turnon or turn off?

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This thread raises the key trade-off: paid placement versus earning front‑page attention. Several members — notably urging organic front‑page reach and and warning about untargeted traffic — make valid points. Below are concise, practical steps to decide and test whether paid Digg-style promotion is right for a campaign, plus optimisation and measurement tactics that are missing from the replies.

Start with a clear objective. Choose one primary KPI (awareness, signups, downloads or sales). Run a small, time‑boxed test with a single landing page and UTM tags so source traffic is measurable. Example UTM pattern you can adapt:

https://example.com/landing?utm_source=digg&utm_medium=cpc&utm_campaign=digg_test

Compare the campaign’s conversion rate and cost per conversion to your normal channels before scaling.

Optimize creative and landing experience. Write a factual, benefit‑led headline that fits the community tone. Keep the landing page fast and single‑minded (one CTA). Expect higher bounce from discovery traffic; use an email capture or soft conversion (engagement) if direct sales look weak. Segment the results in analytics to separate low‑quality “browsers” from valuable visitors.

Troubleshoot and decide quickly. If the test shows poor conversion or very high cost per acquisition, pause and iterate: tweak creative, change CTA, or reallocate budget. If you want organic front‑page reach as suggests, invest the same energy in content hooks and distribution to influencers rather than relying solely on paid spots. Respect community norms — overtly promotional creatives usually underperform.

Treat paid Digg promotion as a content‑amplification tactic, not a replacement for product/market fit. The experience shared by and is a useful caution: amplify only when the landing experience converts reliably.

Recommended Answers

All 21 Replies

Member Avatar for syahrizal

Can you tell me what is Digg...
I am new to this forum, and I want to know what Digg can do ...

Member Avatar for bobchrist

No, rather one should try to get on front-page of Digg. :)

Member Avatar for InsightsDigital

Digg is a community sharing news site where high rated news appear on the front page.

Member Avatar for ithelp

No big deal , stumbleupon already has such service.

Member Avatar for bobchrist

Also the front page ads space might be too expensive and I am not also sure whether that will be effective?

Member Avatar for Wasser

No big deal , stumbleupon already has such service.

true, and the un-targeted traffic is always my biggest conern.

Member Avatar for gumpyboy

how about after submitting digg then i submit the url to google/addurl, does it have any effect at all?

Member Avatar for bobchrist

how about after submitting digg then i submit the url to google/addurl, does it have any effect at all?

Google already cache it through digg page so I don't think it worth to submit it in google. If it is getting good number of voting you can share the link to different social media site such as twitter/facebook..

Member Avatar for tiger86

I think that working with Diggs ad system may be a good idea. Digg is the 122nd top site on the internet according to http://www.alexa.com
advertizing on a popular website is usually good for business. I only see one con in the alexa information. Most users stay on the site for four minutes per day.

commented: good post +2
Member Avatar for shubh09

I will do that definitely. I have used Digg many times for this purpose as well as for getting information for various topics. No doubt it is reliable medium to share the information.

Member Avatar for jamesschmidth

yes true its always worthd to advertise on a high rank site like digg.... hats on

Member Avatar for InsightsDigital

Many branded content sites only engage the visitor for 90 seconds to 2 minutes. Of course, this is not including Facebook. So if Digg visitors spent that much on the site, it is still good from an advertiser perspective.

Member Avatar for mackone

I do not think its worth it to spend that much on advertising. It would be ideal if unique and interesting content is submitted and you come up organically.

Member Avatar for Angela12

Digg is a social bookmarking site where you can bookmark your site and publish a short article about your site there.

Member Avatar for redesignunit

Digg is very popular site for social

Member Avatar for Andylin

digg is very good, A very good advertising platform, I spent a lot of energy on digg for Promoting my website

Member Avatar for redesignunit

We can promote are site by digg and other social site

Member Avatar for newviewit.com

For me and my customers Digg traffic is worth nothing, and overall they are tech savy enough to not click on ads.... just be wasting money.

Might be ok for fun social site marketing gimmicks...

Member Avatar for shubh09

Assuming that your advertising budget permits for such an expense, is it worth advertising on Digg? Not necessarily. According to an analysis, Digg users have a click-through rate of 0.30%, which is one third of the click-through rate of Google (or referral) traffic. Ultimately, you're better off using Digg (and social media in general) to create a passionate following (which ultimately becomes your customer, etc.) than to try and make a quick buck.

Member Avatar for family checkout

yes! Digg and other social bookmarking sites are great way to advertise your product. just make your title stand out and interesting short description. placing picture would also help a lot since most online users click an interesting pictures.

Member Avatar for InsightsDigital

Thank you all for your great insights and recommendations.

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