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For those of us who are using the new image-only AdSense feature, how can we get rid of the Nexium Purple Pill ads? I tried blocking the www.purplepill.com domain, but no go. I would assume they are one of the new CPM campaigns being run for select advertisers, as their ads aren't showing the little AdSense bar we all know.

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Dani AI

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Short, practical note for and anyone still seeing unwanted image-only creatives:

The graphic you see on the page is often hosted separately from the advertiser’s landing site, so blocking the image host domain usually won’t stop the ad. The reliable way is to block the advertiser’s destination (the URL users are taken to) or the creative itself using AdSense’s brand-safety tools; use the Ad review center to inspect the creative and its landing page before you block. ()

How to stop an offending creative (quick steps)

  1. Sign in to your AdSense account → Brand safety → choose your product (e.g., Content) → Blocking controls.
  2. Search your site, open Manage Advertiser URLs, paste the advertiser’s landing domain or full landing page(s) and click Block. Top-level domains block subdomains; you can block up to 500 URLs. Changes should take effect within ~24 hours. Don’t click your own ads to discover destinations — follow the AdSense tools instead. ()

Use the Ad review center for precision
Enable and use the Ad review center to find a creative by image or landing page, view details (creative, metrics, landing URL) and then block that specific ad or the advertiser account. Note: the review list can still show blocked creatives for a while because it displays ads with impressions in the past 30 days. Also remember blocking reduces auction competition and can lower revenue, so apply blocks selectively. If a creative is from a direct/managed campaign or third-party network, consider blocking that network or contacting AdSense support / reporting the ad if it breaches policy. ()

Quick troubleshooting checklist

  • Confirm you’re blocking the advertiser (destination) URL, not just the image host.
  • Wait 24 hours and clear caches.
  • Use site-level blocking only for AdSense for Content if needed.
  • If blocks don’t work, use “Report an ad” or contact AdSense support via the Help Center. ()

These controls give publishers the practical tools to stop specific creatives without relying on guesses about the image host.

Member Avatar for Dani

I guess Google learned fast. No more purple pill ads, and no more untargeted ads. I guess they got a lot of negative feedback.

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