Member Avatar for MktgRob

I just read an interesting article about Microsoft getting involved in Social Media monitoring with a tool that is in proof-of-concept stage right now called LookingGlass.

LookingGlass is designed, according to the piece I read, to allow companies to monitor, analyze and participate in social media content and conversations. The Zune HD marketing team is doing an internal test and using a prototype to monitor chatter about the Zune (must be really boring as I don't think anyone is talking about the Zune!).

What do you think?

  • 2 Contributors
  • 2 Replies
  • 69 Views
  • 2 Days Discussion Span
  • Latest Post Latest Post by MktgRob

Dani AI

Generated

Nice catch, , and good point, . If you get a demo or POC of any new social listening product, focus on practical signals of real value instead of vendor hype. Below is a short, hands-on checklist and a small POC plan you can run quickly.

  • Coverage: which networks, blogs and languages are indexed, and how far back does historical search go?
  • Accuracy: measure precision with a 100-sample manual check and test sentiment accuracy on at least 200 items.
  • Timeliness: measure average time from post to detection and time to alert.
  • Noise handling: test duplicate, spam and bot filtering by sampling high-volume queries.
  • Context and classification: can it tag by product, campaign or issue and support custom taxonomies?
  • Integrations: API access, CSV export, CRM/ticketing hooks and SSO for enterprise workflows.
  • Reporting and scaling: customizable dashboards, data retention, SLA and burst capacity.
  • Compliance: platform TOS, privacy, and data residency limits.

Quick POC plan: pick 4 representative keywords (brand, product, competitor, campaign), run live queries for 2 weeks, take random samples to score relevance and sentiment, and route a few alerts into your CRM to test workflow. Prototype tools can look impressive but often miss edge cases. If anyone here gets hands-on time, share the test results so we can compare notes.

Recommended Answers

All 2 Replies

Member Avatar for InsightsDigital

Oh I liked your Zune comment. It be interesting to use LookingGlass to monitor social media buzz. This Looking Glass can be a competitor for Radian6 and other tools.

Member Avatar for MktgRob

I agree that LookingGlass could be a really interesting tool when it comes to fruition. As for Zune, I think this will be one of Microsofts biggest bombs ever.

Be a part of the DaniWeb community

We're a friendly, industry-focused community of developers, IT pros, digital marketers, and technology enthusiasts meeting, networking, learning, and sharing knowledge.