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The times of generating profits via blogs are probably limited. I remember even a few years ago when many bloggers touted making beyond 6 figure just by blogging. What do you think?

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Echoing 's skepticism and 's usefulness-of-blogs point: profitable blogging is still possible, but the old "six-figure from ads alone" story is an exception, not the rule. Modern profitable blogs act as a distribution and trust layer for a real offer—product, service, course, or high-value affiliate—rather than depending solely on CPMs. Niche focus, audience ownership (email), and a clear monetization path are the core requirements.

A short, practical validation workflow:

  1. Pick a narrow niche with clear commercial intent and list three buyer questions people ask about it.
  2. Publish 8–12 pillar pages that answer those buyer/decision queries (comparison, review, how-to + product tie-in).
  3. Offer a simple lead magnet and a short email sequence to measure intent and willingness to pay.
  4. Run one monetization test (affiliate review, low-price digital product, or 1:1 service offer) and measure conversion and revenue-per-visitor.

Monetization notes and troubleshooting:

  • Match revenue type to intent: ads for high-volume informational topics; affiliates and reviews for purchase-intent content; products/services for problems with a clear solution.
  • If traffic grows but revenue lags, check offer fit, CTA clarity, pricing, and email nurture. A/B test one variable at a time.
  • Diversify: rely on at least two income streams and one owned channel (email) to reduce platform and algorithm risk.

Cautions and realistic timeline:

  • Certain niches (gambling, regulated finance, health) carry legal, ad-network, and affiliate constraints—sports betting may be lucrative but has regulatory and platform risks.
  • Expect a build phase: consistent revenue typically requires focused effort over months, not weeks.

Bottom line: profitable blogs still exist, but they’re built like businesses—niche clarity, an offer people will pay for, and disciplined testing.

Member Avatar for MktgRob

The times of generating profits via blogs are probably limited. I remember even a few years ago when many bloggers touted making beyond 6 figure just by blogging. What do you think?

With the preponderance of blogs by regular folks, I would agree with your assessment. I think blogs can be used to enhance profits of another business by talking about a specific topic and providing links to sites that market and sell related products (the essence of SMM). But even there the profits are limited. The only industry that I can see making a profit using blogs would be sports betting. There are many phone numbers you can call to get betting advice and expert picks and I think doing the same with a blog and tying it to an online betting service (or even a telephone betting service) could drive some serious profits.

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