Member Avatar for rajeesh_rsn

Hai friends

Hi I had a web site about travel in my country and it had monthly visit of 50000 per month. The site giving more information about travel places in my country and the home page content is changing every weekly and it also had a blog section for discussion and also had our tour packages and share your travel experiences .

And at the time of development we make enough space for the advertisement and now we are thinking about filling that place with advertisements ...

I heard about Pay Per Click and Pay Per View advertisement. I am very new to this advertisement field and please advise me which one is better for me....

Really I wanna good advise

Thanks in advance
Rajeesh

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For : the right choice depends on inventory, audience and goals rather than a single “better” model. With ~50,000 monthly pageviews the most reliable approach is a hybrid one that mixes direct-sold premium placements, performance-based ads, and a fill network for remnant inventory. That captures higher-paying sponsors while keeping baseline revenue steady.

Practical steps to sell the space:

  • Build a one-page media kit with monthly pageviews, unique visitors, top countries, device split, average pages/session and examples of available placements (homepage leaderboard, in-article units, newsletter mention, sponsored post).
  • Offer 2–3 packages: a fixed-price sponsorship (homepage or newsletter), CPM or flat monthly rate for prominent banners, and a performance option (charged on clicks or conversions) for smaller advertisers.
  • Set an initial floor using a simple formula: Floor CPM = (monthly revenue goal ÷ monthly pageviews) × 1,000. Use that to price CPM packages or to decide a minimum monthly fee for exclusive slots.

Quick revenue math (example only): with 50,000 pageviews, a $10 RPM (= $10 CPM) would yield roughly $500/month; conversely, expected CPC income can be estimated as Impressions × CTR × Avg CPC to test viability of a click-based model.

Operational tips and cautions: prioritize viewability and mobile responsiveness for ad placements; limit intrusive units to protect engagement; use UTM tags and clear reporting so advertisers see results; run short trials to collect conversion data and adjust pricing. For travel sites, affiliate partnerships or sponsored package promotions often outperform generic display alone, so include sponsored content and booking-affiliate options in the media kit.

Acknowledging earlier points by and , networks are fine for quick monetization, but direct deals and affiliate/sponsored formats usually capture more value on niche, intent-driven sites like a country-specific travel portal.

Recommended Answers

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Member Avatar for InsightsDigital

It all depends on your site's goal and the campaign goal. I personally vote for PPC since it may be cheaper than pay per view. Also, will your ad be text or video related since video model is usually pay per view like VideoEgg.

Member Avatar for jay 11

Wait... you are asking about selling advertising, correct?

Edited by jay 11 because: grammar
Member Avatar for rajeesh_rsn

Wait... you are asking about selling advertising, correct?

Ya selling the space in my web site for advertisement ( third party )
Not want to advertise in other web sites ...


Thanks
Rajeesh

Member Avatar for jay 11

You should look into Google AdSense. It is very simple to publish their relevant ads and get paid on a CPC (cost per click) basis. You can also choose to display text or image ads, measure performance, and decide which performs best.

In regards to CPM (cost per one thousand impressions), I don't think Google sells ads in this fashion. However, there are many other ad networks that do and i *think you can use them alongside AdSense if you wanted.

Member Avatar for rajeesh_rsn

You should look into Google AdSense. It is very simple to publish their relevant ads and get paid on a CPC (cost per click) basis. You can also choose to display text or image ads, measure performance, and decide which performs best.

In regards to CPM (cost per one thousand impressions), I don't think Google sells ads in this fashion. However, there are many other ad networks that do and i *think you can use them alongside AdSense if you wanted.

Thanks for your reply and if you don't mind ... do you have any idea about how much Google offered per 1000 impressions ?

Thanks
Rajeesh

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