You need to work on off page to create quality backlinks for your website. Submit your website in top directories, social bookmarking websites, do blogging, web2. 0, forums, article submissions, press release submission etc.. All will help to increase your website backlinks and give you higher ranking in Google and other search engines.
You may need to post regular update of news and share this post on social networking website so the user can view your website and they known to your website for information. if they like your website then they comes continuesly and increase your website traffic.