Member Avatar for Sushil_9

I'm a digital marketer by profession. I've recently started a coupon website and I'm struggling to increase it's traffic and DA. I think it's because of the nature of website. I'm using SEO and guest posting as my main source of growth right now but people are asking way too much money for accepting guest posts. Any kind of help is appreciated.Thanks.

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Good instincts on questioning ROI, . To ’s point, the unit economics matter. Also, be careful with paid guest posts: buying placements primarily for links falls under Google’s link spam policies and can do more harm than good. If you do any sponsored placements, make sure links are qualified with rel="sponsored" (and use rel="ugc" for user-submitted links) so you are not passing PageRank inappropriately Spam policies, Qualify outbound links. And about DA: it is a Moz metric, not a Google signal, so treat it as directional, not a KPI Moz on Domain Authority.

Coupon sites can rank, but only when they solve freshness and trust better than the rest (agreeing with on the niche being crowded). Make each store page a canonical, comprehensive resource: show when each code was last verified, real success rate, exclusions, and a quick how-to-use section. Noindex anything expired to avoid index bloat, and maintain a single best-of list that updates frequently.

Example for expired/duplicate variants:

<!-- On expired coupon pages -->
<meta name="robots" content="noindex,follow">
<link rel="canonical" href="https://example.com/store/retailer-coupons">

Quick technical wins that move the needle:

  • Consolidate thin/near-duplicate pages into one authoritative page per retailer; link to it from category/seasonal pages.
  • Add internal links between related retailers and seasonal hubs (e.g., Back to School, Black Friday) to concentrate PageRank.
  • Keep an XML sitemap with accurate lastmod dates so Google recrawls fresh deals faster.
<url>
  <loc>https://example.com/store/retailer-coupons</loc>
  <lastmod>2025-10-01</lastmod>
</url>

Finally, measure the right thing: people-first content that actually helps shoppers, not just link counts Creating helpful content.

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Member Avatar for rproffitt

Sometimes these ideas are not financially viable. We are seeing this in the USA where folk are asking for a livable wage and companies saying they don't want to pay that. Same problem for you. If you can't make enough to live on, do you blame your SEO?

Member Avatar for Dani

Done right, you should be able to guest post for free. Just make sure your content is relevant to the blog you’re asking to post on, informative for their readers, and not spammy. Here at DaniWeb, we allow guest posts as long as there is no link in the article itself, and the article is high quality and relevant to our audience, but we give you a link in the About the Author section. Similarly, many sites love the additional content as long as it’s really quality content and not spam.

There is a huge hustle involved though. It might be worth investing in some SEO tools that you can use to keep track of all the outreach. Aim to reach out to at least 5 blogs a day, every day.

I could write a lot more, but I’m typing from my phone in bed right now haha.

I agree with you though that your niche might be the problem. Coupon websites are a dime a dozen nowadays, and could potentially come off as low quality in Google’s eyes.

Is there something that makes your site unique and different from the rest? Why did you start it? If you designed it as a doorway page, affiliate page, etc. then you answered your own question. It’s impossible to rank affiliate sites nowadays.

Edited by Dani
commented: +1 about the coupon site. Too many today. Most are rubbish. +16
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