We're doig a replatforming/redesign of our website using Kentico Enterprise, and we have a couple handfuls of AdWords Campaigns. We're also looping in a Copywriter to go over existing and new copy content for our products and other pages. I want to make sure we don't lose keywords relevant to our products and industry, while also not causing any down-scoring regarding our AdWords.
What's the best process for keeping the Copywriters on the right track with the SEO? We're giving them our project charter, etc, but should I export our AdWords Keywords and map them to relevant web pages? Is there a template (I haven't found) for this particular process, or check-list?