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Dani 5,664 The Queen of DaniWeb

I have two different conversion goals set up in AdWords. Is it possible to set a CPA bid for Campaign #1 to only take into consideration one goal, and a CPA bid for Campaign #2 to only take into consideration the other goal?

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Dani AI

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Short answer for : yes — you can have Campaign #1 optimize to conversion A and Campaign #2 optimize to conversion B by choosing which conversion actions each campaign uses for automated bidding. Smart-bidding strategies (Target CPA, Maximize Conversions, Target ROAS, etc.) only optimize against the conversions that are selected for the campaign’s “Conversions” reporting. ()

How to do it (high level): make sure both conversion actions exist in Tools > Measurement > Conversions, then either (A) use campaign-specific conversion goals for each campaign (Campaigns → select campaign → Settings → Conversion goals / “Use campaign‑specific goal settings” → Choose campaign goals) or (B) create a custom goal (conversion action set) and assign that set to a campaign. That tells Google which conversion(s) to count in the “Conversions” column and which conversions your CPA bid will target. ()

Practical tips and cautions: changing which conversions a campaign optimizes for restarts Smart Bidding’s learning — expect 1–2 conversion cycles (and many guides recommend waiting until ~50 conversions for stable signals) and consider temporarily adjusting CPA targets while it relearns. Check both the “Conversions” and “All conversions” columns to verify events are still recorded (you may be excluding some events from bidding while still tracking them). If either campaign has very low conversion volume, Target CPA may underperform — in that case keep account‑default goals or run separate campaigns until volume is sufficient. ()

Practical recommendation for your scenario: create two campaign‑specific goal settings (or two custom goals) and assign one to each campaign, then monitor performance for a few weeks and adjust targets. If you hit learning problems, consolidate or increase conversion volume before relying fully on Target CPA. Official step-by-step help is on the Google Ads support pages. ()

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