I I had to reinstall Windows within Windows. USB would not work.
I just recently had my Dell PC shipped from NY to California, where I recently bought a house, and had all sorts of issues reformatting it. I was wondering in what way the USB stick would not work for you? ran into a similar issue in which the latest downloadable version of Windows 10, used to create installable media, did not come with the correct drivers for my Dell RAID card. It would go through the entire installation process, and then when it was time to reboot into Windows, it would just either blue screen or panic and the computer would restart on its own. Ultimately, I had to use an older version of Windows 10, install that, then upgrade the drivers from within Windows, and then upgrade to the latest version of Windows 10 from within Windows. Since you mentioned that your computer was also a Dell, and that you couldn't install off of the USB stick, I thought I'd mention this, just in case you're also having a driver issue with the latest version of Windows 10.
Now as far as activation is concerned, the others who posted here are right. Windows 10 stores your hardware profile in the cloud, associated with a license key. Ideally, if you reinstall on the same computer, as long as your hardware has not been fundamentally changed, the MS servers should recognize that there is already a …