You May See More Advertisments on Your Mobile Device Screen

Updated VanessaRyan 0 457 Views

Smart phone users, including iPad, iPhone and iPod Touch, will now be able to see more advertising on their phones thanks to a new interactive video ad player that automatically detects the user's device and switches it to HTML5 and the appropriate video required by that device.

The Jivox Interactive Video Ad player automatically detects the device the user is on. This means that video ads can be served across devices with no changes required to ad tags or code on the website to accommodate devices, even those that don’t support Adobe Flash. The ad player's interactive features also support the touch interfaces that are increasingly being used on mobile devices.

This version of Jivox video advertising platform allows brand advertisers and agencies to reach a wider audience online with their interactive video ad formats. End users don't need to be concerned with technology integration or device compatibility issues. This platform eliminates the obstructions to the delivery of interactive video ads because the technology allows advertisers to run device-agnostic video ad campaigns.

According to Diag Nesamoney at Jivox, it is important for advertisers to have an ad platform that can deliver the ad regardless of the user's device. Since most interactive video ads are based on Adobe Flash, until now, they were not able to be viewed on most mobile devices--which, to some users may have been, in the words of Martha Stewart, a good thing.

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This thread surfaces the trade-off between richer mobile ad formats and a tolerable user experience. Practical steps below focus on keeping interactive mobile ads useful rather than intrusive, and respond to points raised by (closable ads), (ad blocking), and (permissioned messaging).

  • Give users control: always show a clearly visible close/skip affordance and an on-screen countdown only when strictly necessary. Consider letting users dismiss an ad after a short preview (for example, 3–5 seconds) so the publisher still measures exposure without forcing a full view.
  • Respect touch UX: make tap targets large (roughly 40–48px), avoid tiny dismissal controls, keep interactive hotspots spaced, and never rely on hover.
  • Don't surprise with sound or fullscreen: avoid autoplay with audio; use muted autoplay or require a tap to enable sound. Prevent ads from hijacking full-screen unless user-initiated.
  • Progressive enhancement and compatibility: prefer feature-detection (capabilities-first) and provide lightweight poster images or fallback content for low-bandwidth or older devices. Serve multiple encoded video assets and let the browser pick the best format.
  • Frequency and privacy: limit how often a given user sees the same intrusive unit and honor opt-outs and permission choices for any SMS or push outreach.

Example: minimal pattern for a skippable HTML5 ad overlay

<div class="ad-wrap">
  <video id="adVideo" playsinline preload="metadata" poster="ad.jpg">
    <source src="ad.webm" type="video/webm">
    <source src="ad.mp4" type="video/mp4">
  </video>
  <button class="ad-skip" aria-label="Skip ad">Skip</button>
</div>

<script>
document.querySelector('.ad-skip').addEventListener('click', function(){
  var v = document.getElementById('adVideo');
  v.pause();
  this.parentNode.style.display = 'none';
});
</script>

For users who want fewer ads (as and others noted), offer paid/no-ad options or clear whitelist/opt-in mechanics; for SMS marketing (as mentioned) stick to explicit opt-in and simple, visible opt-out instructions. These choices improve long-term engagement and reduce the "annoying ad" problem more effectively than making ads ever more unavoidable.

Member Avatar for Agilemind
Agilemind 0 Posting Whiz in Training

Yeah, just what we need, to make it easier for irritating general ads to bombard us on all fronts.

I wonder if there would be a market for a mobile device that deliberately blocks ads....

Member Avatar for Jane O'Conor
Jane O'Conor 0 Newbie Poster

I know that ads can be very annoying, but as an employee of a business corporation I can see the other side as well. We also use similar ways not just to make people angry but to inform them. Of course we need the profit as well. We use a gateway, called Ozeki NG SMS Gateway () to send mass messages but we only send them to those who are willing to give their phone numbers to us. We often advertise our products in SMS to stay alive. Take this into account.

Member Avatar for VanessaRyan
VanessaRyan 12 Junior Poster in Training

There's always two sides. Someone should develop a mobile device without ads--but to find out about it you'd have to see it in an ad SOMEWHERE or you wouldn't know it existed.

Member Avatar for James82
James82 0 Newbie Poster

thats horrible...noone wanna see advertisement all the time....

Member Avatar for rahulbatra
rahulbatra -3 Junior Poster in Training

Yeah true we need to block some adds to stop irritating us.

Member Avatar for VanessaRyan
VanessaRyan 12 Junior Poster in Training

Or we should be given the opportunity to close the ad once the image is screened even though the ad isn't finished running. That way we've seen it and if we want to view the ad in detail we can but we don't have to.

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