Smart phone users, including iPad, iPhone and iPod Touch, will now be able to see more advertising on their phones thanks to a new interactive video ad player that automatically detects the user's device and switches it to HTML5 and the appropriate video required by that device.
The Jivox Interactive Video Ad player automatically detects the device the user is on. This means that video ads can be served across devices with no changes required to ad tags or code on the website to accommodate devices, even those that don’t support Adobe Flash. The ad player's interactive features also support the touch interfaces that are increasingly being used on mobile devices.
This version of Jivox video advertising platform allows brand advertisers and agencies to reach a wider audience online with their interactive video ad formats. End users don't need to be concerned with technology integration or device compatibility issues. This platform eliminates the obstructions to the delivery of interactive video ads because the technology allows advertisers to run device-agnostic video ad campaigns.
According to Diag Nesamoney at Jivox, it is important for advertisers to have an ad platform that can deliver the ad regardless of the user's device. Since most interactive video ads are based on Adobe Flash, until now, they were not able to be viewed on most mobile devices--which, to some users may have been, in the words of Martha Stewart, a good thing.