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Please help me. I'm completely stumped. As of yesterday, AdWords just completely stopped working for me. Ads just completely stopped showing up. It is as if my campaign is paused, but it isn't.

The campaign shows up as active. I have a pretty large budget. The ads are set to still show. They are set to show in the search and content network. Languages and locations are chosen. All ad groups are active. They have a Max CPC set. The CTR isn't that low. There is no message saying that my ads have been slowed due to low CTR. My credit card information is correct and not maxed out. I have a $0 outstanding balance.

But they just aren't showing! I'm completely stumped. I tried contacting Google but apparently there is no way for me to reach them until Monday. Does anyone have any ideas?

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Dani AI

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A compact, practical checklist to add to this thread (builds on ’s follow-up and ’s “glitch?” suggestion) — focused on actionable diagnostics and steps to reduce downtime when a campaign looks active but ads stop serving.

  • Check account notifications / Policy Center and ad-level approval status. Disapprovals or required fixes are surfaced there; fix the issue and request a review rather than guessing why an ad was pulled.
  • Verify campaign start/end dates and the account time zone. A mismatched time zone or an ended campaign can make something appear active in the UI while it won’t serve.
  • Review ad scheduling and device targeting. Dayparting or device-specific targeting can silently block impressions during the affected times/devices.
  • Inspect shared negative keyword lists and IP exclusions for over-broad entries that could block core queries.
  • Look at Change History, automated rules, scripts or any API/third-party manager that can pause campaigns or lower bids automatically. Recent automated edits are a common invisible cause.
  • Confirm landing-page health: HTTP status, redirect chains, robots rules, and server errors. Editorial policies can block serving if the landing page is unreachable or violates requirements.
  • Use the Ad Preview & Diagnosis tool to test sample queries (this checks eligibility without creating live impressions) and to capture the platform’s stated reason for non-serving.
  • Monitor impression-share metrics (Search Impression Share and Lost IS by rank/budget) to tell whether the problem is eligibility, rank, or budget-related.

When escalating to support, collect Account ID, campaign/ad IDs, exact timestamps, sample queries and screenshots, plus Change History entries. Set email alerts for disapprovals/large changes and keep a short incident log. A low-risk backup campaign or conservative pacing rules can reduce blackout risk while diagnosing the root cause.

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Member Avatar for carterman

Who knows!! Probably a glitch

Member Avatar for Dani

I'm sorry for not updating this thread when I found my solution. Unfortunately, my ads were down allll weekend long. When I finally got in touch with Google via phone on Monday, I found out what the problem was. Apparently G has some sorta "safety" in place where if you deliver too many impressions in too short a time, your ads are temporarily taken down for review. Usually they are only taken down for a very short time. But it just so happened that mine were taken down late Friday and therefore didn't go through their review until Monday morning. :( Darn google!

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