Member Avatar for sanilbd

After my 2years experience in SEO I found that there is a 4 types of client in SEO.
1. Client who want Traffic on site.
2. Client who want Leads.
3. Client Who want PR upgrade.
4. Client who want ranking in major search engines.

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  • 4 Years Discussion Span
  • Latest Post Latest Post by andrewgill

Dani AI

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As noted, the common asks in this thread — more traffic, leads, PR bumps and higher rankings — really point to one underlying request: more business from the website. Threads from to correctly push back: technical skill matters, but the missing bridge in many replies is a clear way to turn rank or PR into revenue. Many older posts conflate position with profit without showing how success will be measured or delivered.

Practical, evergreen framework to use instead of vague promises:

  1. Define the business outcome (monthly leads, e‑commerce revenue, LTV-aware sales).
  2. Measure the baseline and confirm tracking is accurate (filter bots, validate goals).
  3. Prioritize work that converts intent into action: fix technical crawl/index issues, align landing pages to keyword intent, reduce friction in forms and checkout.
  4. Report on commercial KPIs, not just positions.

Useful formulas to include in proposals and reports:

Conversion rate (%) = (conversions / visitors) * 100
Revenue per visitor = total revenue / visitors
ROI = (revenue - cost) / cost

If rankings increase but business does not, the usual culprits are: poor keyword intent (informational vs transactional), broken or missing tracking, low‑quality traffic, slow or mobile‑unfriendly pages, weak calls to action, or funnel leaks (forms, scripts, payment). A short troubleshooting checklist fixes most gaps.

When validating an SEO (echoing and ), ask for anonymized case studies with baseline KPIs, a short pilot or sprint with concrete milestones, and a weekly reporting cadence tied to conversions. Avoid vendors that promise guaranteed #1 placements or chase vanity metrics (public PR or toolbar numbers). The durable metric is business impact: traffic quality, conversion rate, and net revenue per visitor.

Recommended Answers

All 28 Replies

Member Avatar for canadafred

After 13 years of practicing SEO and hanging out with other optimizers I found that there are two types of search engine optimizers:
1.the real ones who know what they are doing
2.the ones that pretend to be like the real ones

Member Avatar for ArvindSharma

After 13 years of practicing SEO and hanging out with other optimizers I found that there are two types of search engine optimizers:
1.the real ones who know what they are doing
2.the ones that pretend to be like the real ones

I am agree with you..but i think that applicable in each era of life.

There are always two category of people

1. who knows what to do and why to do so

2. other one who always looking for other ..so that they can follow them...

Member Avatar for philoutsource09

After 13 years of practicing SEO and hanging out with other optimizers I found that there are two types of search engine optimizers:
1.the real ones who know what they are doing
2.the ones that pretend to be like the real ones

yes, you got it! maybe one of them the one that pretend to be the real ones is in here.....;)

Member Avatar for david_123

Yes I agree with manisub, some people pretent they know everything what they say only correct in seo

thanks

Member Avatar for SEO-FREE

But in my opinion, if a website got potential, they don't need anything except some basic seo)!

Member Avatar for nherbal

You are right , Most client are using seo for traffic.

Member Avatar for textbox

For the clients wanting a PR upgrade, what is their reason? It seems the end result of seo should be brand awareness and lead generation. What does PR really get them. There are plenty of low PR sites ranking quite well for given keywords.

Member Avatar for fromthe5

What SEO Clients want?

Easy answer: More business from their web site.

Member Avatar for TuffeyJ

Client how wants ranking in all big search engine will automatically get Traffic and lead. So when ever want to hire any one for SEO ask him to rank your best keywords on search engine

Member Avatar for MaryDD

You are right,TuffeyJ, but the main problem is that they may not have good understanding of keywords.

Member Avatar for edith135

yes i agree manysub,but ....canadafre... is suggest is well about what SEO Clients want?

Member Avatar for Born Calicut

FROM THE DISCUSSIONS ABOVE WHAT WE CAN CONCLUDE IS:

a way to get best SEO Consultants, But How?

I think for the fake SEO consultants, there will not be a good SEO-Portfolio to be shown.

It will be a wise idea to check the SEO-Portfolio, and a proposed monthly and weekly strategies to be followed.
A good SEO Consultant studies about the **client Business **and redesigns the website to make it not just seaarch engine friendly, but for its targeted audience as well.
And this is how SEO have transformed to **Organic Web Strategists**.
Member Avatar for thefasninja1

It was 2 year old discussion ... Now every thing is changed Born Calicut

Member Avatar for jobtardisportal

ya its true to the best of my knowledge

Member Avatar for jobtardis

Ofcourse ,for seo is also called ROI but, right now google expected to give their search results as quality one.

Member Avatar for fp.harikumar

Yeah i agreed.

Member Avatar for fp.harikumar

Yeah i agreed.

Member Avatar for woodroseint

SEO clients needs their business to grow in online as well mainly through their website traffic and targetted customers...

Member Avatar for jonese068

Good question
Firstly its depend on client how they have knowledge about SEO if he have good knowlegde they want everthing but mostly client needs only leads no traffic,pr and so on
They want only business,and ranking in top 10.

Member Avatar for Kelly Burby

Well, this question can be answer in an extreme way what client wants is traffic, traffic and conversions that's all..... !!

Member Avatar for markjaiby

Well now a days there are different different client like
Some client want traffic on site
Some client want PR on site
Some client want lead conversion through site
Some client want all of these

Member Avatar for markharris

Most client wants Ranking for the site at no. 1 or 2 on Google , some other want traffic or back links. But all clients expect magic :D from other persom whom is working on their site.

Member Avatar for anku gupta

clients want traffic on their website,they want to be on the first page of the serp.

Member Avatar for anku gupta

clients want traffic on their website,they want to be on the first page of the serp.

Member Avatar for anku gupta

clients want traffic on their website,they want to be on the first page of the serp.

Member Avatar for diggdirectory

every clint want business and high ranks

Member Avatar for samyakonline

Inteligent SEO client want:
Traffic
Leads
Conversions
Rank comes at last if the seo clients gets the leads to get the business. Less experienced SEO clients may focus more upon the rank of few keywords.

Member Avatar for andrewgill

Seo client wants developement of their business day by day,high page ranking,more traffic,leads from others.

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