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What is the criteria of google to increase and decrease page rank of websites? Is this lot of traffic or back links or any other?

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Several replies in this thread (notably from , and ) point toward links and content. That is the right direction. To add practical clarity: "PageRank" started as a specific link‑flow algorithm (it models link votes and uses a damping factor), but modern Google ranking uses hundreds of signals and the public toolbar PR is no longer a reliable metric. For a concise technical background on the original algorithm see PageRank. For how Google combines many signals today, refer to How Search Works.

Immediate, useful steps not already covered in replies:

  • Audit incoming links in Google Search Console first, then with third‑party tools. Look for unnatural clusters, exact‑match anchor spam, or low‑quality directories.
  • If a manual action exists, follow the messages in Search Console and use removal requests or a disavow only when necessary.
  • Fix technical issues that block link equity: broken redirects, orphan pages, incorrect canonicals and excessive noindex tags.
  • Prioritize creating durable, linkable resources rather than buying links; paid or manipulative linking can trigger penalties (see Google’s guidance on link schemes).

Caveat: boosting raw traffic does not directly increase link‑authority; earning editorial endorsements and keeping a technically healthy, crawlable site will produce the most stable gains over time.

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Member Avatar for redesignunit

Many thing like Getting trusted link from other website, use fresh content etc.

Member Avatar for AirTechniques

Having a Quality Content, and Quality Link Building would be the no. 1 and 2 criteria of google for ranking purposes.

Member Avatar for aymindi

This site has a good and complete explanation about page rank

Member Avatar for Dani

Lots of high PR sites constantly linking to you (Google wants to find new sites starting to link every day). Also, quality content that frequently changes. And a good navigation structure that passes pagerank around.

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