What is EMD update?

The EMD update is meant to target websites that have ‘scraped’ content from others and sites that are ‘packed’ with ads (that do not have any content). The update also seems to target websites that have ‘spun’ content.

The EMD Update — for “Exact Match Domain” — is a filter Google launched in September 2012 to prevent poor quality sites from ranking well simply because they had words that match search terms in their domain names. When a fresh EMD Update happens, sites that have improved their content may regain good rankings. New sites with poor content — or those previously missed by EMD — may get caught.

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