Barack Obama is the very definition of an Internet politico-geek, not least as I just invented the term. However, there is no denying that the President-Elect of the US has understood the power of the Internet, the power of social networking, better than any other political candidate for high office. His application of that understanding helped drive his campaign, and ultimately Obama himself, all the way to the White House.
From appearing in Xbox 360 games to developing an iPhone Obama application, the campaign has been geeky all the way. It has used Twitter and taunted Lamer McCain.
But now things are getting really interesting. Nope, I am not talking about the decision to broadcast the weekly Presidential address directly via YouTube. That was, given the campaign strategy of the last year or so, pretty much to be taken for granted. It is another technology ground breaker for sure, marking the first time that such Presidential addresses will have been delivered in a video format and moving forward from the Bush administration which went with audio but not as far as video. Plus, of course, the fact that doing so via YouTube will reach the younger demographic that is all too often overlooked by politicians but which has been spurred into action so smartly by Obama and Co. In fact, Obama is not even waiting until he takes up office to start the YouTube broadcasts. The President-Elect starts today, via …