1,493 Topics
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 | In what must go down as one the biggest tech u-turns of the century so far, the ISP that was quite happy to undertake Internet snooping trials without informing those customers being spied upon has changed its mind about Phorm WebWise. BT, the biggest Internet Service Provider in the UK, … |
| | [URL="http://www.comscore.com"]comScore[/URL] has just published data from the Video Metrix service which shows that the number of online videos being viewed here in the UK is up 47 percent on a year ago and fast approaching 5 billion in April 2009 when the measuring period ended. Google did best out of … |
 | Over the last year, Microsoft ads have been simply bad on one end of the spectrum and horrible on the other. It's really time for the company to reconsider their ad agency choices and their overall strategy because right now they are throwing good money after bad. I had one … |
| | You might wonder why a 10 year old web building business managed to become the number one trending topic on Twitter this last week, with the moonfruit hashtag being tweeted in excess of 10,000 times an hour at one point. The answer is not as straightforward as some would have … |
 | I've been doing a lot on social networking lately, mostly because of the book I've been writing on the subject. Social media is a real market-changer. Something else that's been happening quietly and in the background is the emergence of games as a serious computing application. A [URL="http://www.revolutionmagazine.com/DigitalPM/News/914688/Official-gaming-not-just-geeks/?DCMP=EMC-Media-PM-Bulletin"]new study[/URL] says … |
| | One of the big rules of online advertising as I understand it is that you count success to a great extent based on how many people click through to your site. It's really the basis of how people get paid by Google for [URL="https://adwords.google.com/select/AdSenseLoginToAdWords"]Google AdSense[/URL]. If you get click-throughs you … |
| | [URL="http://adage.com/digital/article?article_id=136847"]Ad Age reports[/URL] that Microsoft is ready to spend $80M to try and turn people's attention away from Google, the dominant search market leader, and toward Bing, Microsoft's latest search engine offering. Much like Microsoft's attempts last summer to prop up Vista, trying to turn consumers to a new product …  |
| | I've never been a big fan of American Idol or reality TV in general, but the tit for tat going on between Microsoft and Apple ads reminds me a bit of a reality TV competition with bloggers acting as Simon and Paula and the gang. We watch. Sometimes we laugh. … |
 | The embattled WiMAX communications standard is taking another hit as WiMAX vendor Clearwire Communications is the recipient of a class-action lawsuit by users contending that its service is [URL="http://clearwiresucks.com/blog/"]slow and unreliable.[/URL] While the lawsuit is not about Clearwire's WiMAX service specifically, [URL="http://newsroom.clearwire.com/phoenix.zhtml?c=214419&p=irol-overview"]Clearwire[/URL] is the main company providing WiMAX services in … |
| | It is usually the Apple adverts which get the positive column inches both online and off, even when they go [URL="http://www.itwire.com/content/view/21257/53/"]straight for the Vista jugular[/URL] perhaps because they do so with no small dose of humour. Microsoft has done less well in garnering media support for its campaigns. Who can … |
| | I've been fascinated by the recent series of Microsoft ads that go after Apple. On one hand I commended Microsoft for having a unified message in [URL="http://www.daniweb.com/blogs/entry4186.html"]Microsoft Gives Apple the Full Court Press[/URL]. On the other, I think the message is off kilter as I wrote in [URL="http://www.daniweb.com/blogs/entry4212.html"]Apple's Value is … |
| | It's with more than idle curiosity that I've watched the recent [URL="http://news.cnet.com/microsofts-lauren-ad-follow-up-disses-mac-power/?tag=rtcol;pop"]Microsoft ads[/URL] that attack Apple, subtly suggesting that it's too expensive and that it's all glitz with no real computing power. There is so much wrong with these assertions that it's hard to know where to begin. There is … |
| | Microsoft has been active lately, showing some signs of spunk. I reported last week that Steve Ballmer was going straight after Apple at the McGraw Hill Summit (as I wrote in [URL="http://www.daniweb.com/blogs/entry4155.html"]Ballmer Wastes No Words Going After Apple[/URL]). This week we see the release of an [URL="http://byronmiller.typepad.com/byronmiller/2009/03/new-microsoft-ad-goes-after-high-price-of-apple.html"]ad campaign comparing Apple … |
 | There's an interesting article over at [URL="http://www.pcworld.com/businesscenter/article/161270/social_networks_risks_for_business_security.html"]PCWorld[/URL] this week suggesting that social networking Web sites are putting businesses at risk for security breaches. Author Howard Price says now that it's possible to link personal accounts like Twitter and Facebook to accounts at career-oriented sites like LinkedIn, a single status message … |
| | Some slivers of sunshine amidst the economic clouds today. First, retail sales are up for the first time in six months, perhaps signaling that consumers aren’t as bearish on the economy as President Obama appears to be. I like the President and certainly wish him success, but his mantra of … |
| | The [URL="http://www.asa.org.uk"]Advertising Standards Authority[/URL] here in the UK has ruled against Microsoft concerning a television advert for the Xbox 360 which featured a woman with half a head watching a movie being streamed via the games console. So what could possibly be the problem with that? Maybe there should have … |
| | I've been writing in the UK's Guardian newspaper about the prospects of 3D in the television world. There was some excitement at CES about the new technology (I say 'new', I'd seen demos in 2006 in Paris) and it's apparently going to be the Next Big Thing. Or not. In … |
| | Apple has had marked success with the '[URL="http://www.itwire.com/content/view/20808/53/"]I'm a Mac[/URL]' advertising campaigns, and Microsoft is back banging it's head against a seeming brick wall of indifference with the ongoing 'I'm a PC' marketing drive that has featured both Bill Gates and [URL="http://www.itwire.com/content/view/20745/53/"]Steve 'Monkey Dancer' Ballmer[/URL]. Now, it would appear, that … |
| | The [URL="http://www.e-victims.org"]E-Victims Organisation[/URL], a non-for-profit UK community interest company set up to benefit Internet users by assisting the victims of e-crime after the event, has released a top 10 Internet Scams of 2009 predictions list. Indeed, E-Victims.Org goes as far as to suggest that with new scams appearing almost daily, … |
| | I wrote a [URL="http://www.daniweb.com/blogs/entry3687.html"]post[/URL] the other day criticizing the RIAA for failing to understand 21st marketing techniques. The night I wrote the RIAA post, I listened to an interview on [URL="http://www.npr.org/templates/story/story.php?storyId=98591002"]Fresh Air [/URL]with author and Stanford Law professor Lawrence Lessig, who recently published a book called [URL="http://remix.lessig.org/"]Remix[/URL], and he articulated … |
| | During this economic slowdown (Recession period) e-marketers cannot afford to loose nor can let someone SPAM or blacklist them. Do the following things before starting your next e-campaign: Check for the following things in your email list and emails: 1. Soft and Hard bounces 2. Unsubscribe requests 3. Change of … |
| | Email marketing is one of the easiest and most successful ways to reach decision makers and top-level sales executives of any organization. Our Salesexecutives email Lists will help you to start your E-Campaign and generate qualified leads like never before. Salesexecutives marketing Lists assists companies to reach their target sales … |
| | I've said before that I'm not a big fan of Netflix. Anything that makes me keep tabs on envelopes, stamps, and post offices is so 20th century. Plus, I already have video on demand via Direct TV and don't see the need. But guess what? That puts me in the … |
| | If your company has a blog -- and it should -- you might what to have a look at [URL="http://www.typepad.com/connect/faq.html"]Typepad Connect[/URL], a new way to bring the finer points of social networking right to your Web site. In the old days (meaning around 18 months ago) it used to be … |
| | Goodbye Black Friday; Hello Cyber Monday! Everyone knows that retailers need to get out of the red and back in the black; and the best time to do that is during the holiday season. Black Friday is a day in the US where stores discount their prices; yet it wasn’t … |
| | There's the start of a cult of the personality thing going on in the UK technology sphere. Traditionally people have done their research on a gadget before buying it by remarkably old-fashioned means; they look in a magazine, they check online, they ask friends and get a consensus. It's a … |
| | There is of course nothing wrong with Apple getting a slapped wrist because of its current advertising campaign for the iPhone in the UK. Essentially the ad demonstrated how simple it is to download and install applications to the phone, followed by how easy it was to surf the Internet … |
| | Halloween is well over but the pin-drop silence on the financial markets today was downright eerie. On one hand, a calm trading market is welcome relief after six weeks of extreme volatility. On the other hand, will tomorrow's election usher in a new period of market jitters, with today's placid … |
| | I almost thought it was April 1st, but no it is actually just a couple of days before the election of the new President of the United States. Which probably accounts for why EA has apparently decided to develop a download content pack for the Mercenaries 2 game which will … |
| | Stocks are mixed today, which isn't really bad news considering the overseas selloff we saw on Sunday night and early Monday morning. Helping U.S. markets was decent news from the housing sector, where home sales were up 2.7% for September, with some of the country's hardest-hit regions like the southwest, … |
| | Buddhist writer Scoop Nisker used to close out his news reports on a San Francisco radio station by saying, "If you don't like the news, go out and make some of your own." Now, if you don't like political advertising, you can go out and make some of your own. … |
| | What can your IT department learn from Microsoft's latest advertising bungles? Plenty. When the company released its "Mojave Experiment" ads (which I'd link to but the site forces you to install Silverlight to view them), the premise was rather sad. It seemed to suggest that at least one of the … |
| | Google quietly introduced an audio search tool called[URL="http://labs.google.com/gaudi"] GAudi[/URL] this week in [URL="http://labs.google.com/"]Google Labs[/URL]. For now, Google is using to the tool for experimentation purposes to index political content on YouTube videos, but chances are they are exploring this for more than good citizenship points and will expand it at … |
| | I am writing this assuming everyone knows Bill Gates has retired this year if you weren't aware of that now you are. I watched the [URL="http://www.youtube.com/watch?v=9Ulz7h3O3pk"]90 second commercial[/URL] with Bill Gates and Jerry Seinfield which I found funny but had nothing to do with computers at all. I started thinking … |
| | Why prebuying Google sponsored ads might be a bad idea. Google "lieberman mccain." Or, click [URL="http://www.google.com/search?client=safari&rls=en&q=lieberman%20mccain&ie=UTF-8&oe=UTF-8"]here[/URL]. The result, at least as of this writing? Sponsored Link Lieberman & McCain JohnMcCain.com/lieberman Senator Lieberman Joins McCain's Team. Learn Why You Should Join! Clicking the link takes one to "Citizens for McCain," an … |
| | The Advertising Standards Authority is an independent body, established by the advertising industry in the UK, to self-police rules laid down within advertising codes. It has just issued an adjudication against Apple (UK) Ltd over what have been referred to as misleading advertisements for the iPhone. The [URL="http://www.asa.org.uk/asa/adjudications/Public/TF_ADJ_44891.htm"]adjudication[/URL] comes as … |
| | I'm on vacation right now in Germany, and I thought I could watch some American TV here on my PC. But I've learned that US sites consistently block their TV shows outside the US, a practice I find more than a bit curious. I tried the network sites. I tried … |
| | Anyone remember all the fuss back at the end of 2005 when, in December of that year, it was revealed that Google had managed to beat off the attentions of Microsoft to ensure that its relationship with AOL remained good? The [URL="http://www.nytimes.com/2005/12/16/technology/16cnd-aol.html?_r=1&adxnnl=1&adxnnlx=1218404764-tWD3Cl9qLyg5YnYCxoIULw&oref=slogin"]New York Times reported[/URL] at the time how Time … |
| | According to [URL="http://www.theinquirer.net/gb/inquirer/news/2008/07/25/microsoft-inks-deal-facebook"]reports[/URL] it looks like Facebook and Microsoft have agreed a deal which will see Microsoft Live Search integrated into the Facebook service. Along with the related advertising of course. This should come as no great surprise to anyone who watches the technology market for trends, as Microsoft had … |
| | It has been a long time coming, and the subject of much online speculation as a result, but now Google has finally officially launched [URL="http://knol.google.com"]Knol[/URL]. Google seems to be positioning this as less alternative to, and more complimentary with, Wikipedia. "Knols are authoritative articles about specific topics" Google says "written … |
| | It seems that botnet usage could have been behind an increase in the number of click fraud clicks cited in the latest [URL="http://clickforensics.com/Pages/click-fraud-index.asp"]Click Fraud Index[/URL] which monitors such things. Running for three years now, the index monitors and analyses data from more than 4000 online advertisers and advertising agencies. The … |
| | Oh, my - eBay shares dropped 7% in Wednesday trading. That after the company announced in a wide-ranging conference call with analysts that it wouldn’t meet current quarterly sales and revenue projections. That throws cold water on eBay’s reputation as a company that constantly delivers a positive earnings outlook every … |
| | It's a busy Monday morning for tech companies on Wall Street, with Apple announcing that over one million new G3 iPhones were sold last week (despite a public relations black eye over a downed Apple server that kept the new phones dark for thousands of new customers). Apple's stock is … |
| | [I]It's not always easy, And sometimes life can be deceiving, I'll tell you one thing, its always better when we're together ~Jack Johnson, Better Together. [/I] [URL="http://www.boston.com/business/technology/articles/2008/07/11/schmidt_independent_yahoo_better_for_competition/"]AP is reporting [/URL]this morning that Eric Schmidt, he being CEO of the great and almighty Google, thinks it would better if Yahoo! remained … |
| | The big news on Wall Street today is the Federal Reserve’s decision to keep the Fed Funds rate at 2% - a move designed to keep rising inflation at bay. When the Fed cuts rates, the idea is that nation’s money supply will be loosened up, and money becomes easier … |
| | Yesterday [URL="http://www.youtube.com/watch?v=2zFiu3aqfmg"]a (slightly) risqué ad[/URL] for JC Penney made the rounds on the internet. It depicted two teens getting ready for a date by timing how fast they could get dressed. At the end of the ad, the boy comes over to the girl’s house and they let the stern … |
| | How much is $630 worth? According to [URL="http://www.theregister.co.uk/2008/06/19/ebayer_live_search_game/"]The Register[/URL] the rather surprising answer is $714. That is the price that an enterprising eBayer has put on some money, and by manipulating the Microsoft Live Search advertising cashback offer implemented by Microsoft last month the guy reckons you can turn a … |
| | People have been saying that Google is going to buy Digg for the longest time, but now that Digg founder [URL="http://www.pcpro.co.uk/news/205647/google-close-to-digg-deal.html"]Kevin Rose confirms[/URL] he is not against selling up does this mean that GDigg is a real possibility? It seems so, yes, and to the tune of $200 million as … |
| | According to an [URL="http://www.informationweek.com/story/showArticle.jhtml?articleID=208401867"]Information Week[/URL] article, it would appear that gamers actually like the in-game adverts that they see while they play. Or rather Massive Inc, a Microsoft subsidiary that handles in-game advertising, has said as much. Gamers were surveyed and the results suggest that they will happily accept such … |
| | It had such promise -- a wifi network, treated like a city utility such as water or sewer, providing broadband Internet to everyone in the city, anywhere in the city, for a low monthly price. Yet vendors in cities such as [URL="http://www.bizjournals.com/portland/stories/2008/05/12/daily55.html"]Portland[/URL], and even the municipal wireless flagship [URL="http://www.signonsandiego.com/news/tech/20080513-0914-wirelessphiladelphia.html"]Philadelphia[/URL] are … |
The End.