Member Avatar for Joe Singh

Hi,

What is Anchor text, how does it help me in search engine optimization?

Professional seo services

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  • Latest Post Latest Post by Robdale

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Anchor text is the visible, clickable words in a hyperlink. Search engines use those words as a strong relevance signal: when many sites link to a page with similar descriptive text, search engines learn to associate that page with those terms. That answers the core of ’s question.

Anchors come in different flavors: exact-match keywords, partial-match, branded, naked URLs, generic (e.g., “click here”), and long descriptive phrases. is right that keywords in anchors matter, but relying only on keyword-rich anchors is risky — a high proportion of identical exact-match anchors looks unnatural and can trigger algorithmic or manual penalties. For Google’s guidance on manipulative linking see Google: Link schemes. For a practical overview of anchor types and usage patterns see Moz: Anchor text. ’s pointer to further reading is useful; pair that with the two references above for implementation details.

Forum signatures are a common source of low-quality, identical anchor text — exactly the spam and complained about. Forum software often nofollows or strips such links; site owners should avoid site-wide, keyword-rich signature links. Prefer brand anchors, page-title anchors, or naked URLs for recurring links, and aim for contextual, editorial links from relevant content instead of mass signature links.

Quick practical checklist:

  • Audit your anchor profile with Search Console’s Links report or tools like Ahrefs/Majestic/Moz to export top linking text.
  • Identify unnatural concentrations of exact-match commercial anchors.
  • Attempt outreach to have unwanted anchors changed/removed; use Google’s disavow only after outreach fails.
  • Focus on earning contextual editorial links and a natural mix of anchor types.

Recommended Answers

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Member Avatar for phoenix06007

anchor text is used to link your site to other site.. put your anchor text on your keywords

Member Avatar for martynb

Hi,

What is Anchor text, how does it help me in search engine optimization?

Professional seo services

With that signature I think you already know! ;)

Member Avatar for Robdale

Yah... lol, if you don't know how did you made that signature.

Member Avatar for martynb

Yah... lol, if you don't know how did you made that signature.

All forums are starting to become full off spam these days! RAHHH!!! Really annoys me! :(

Member Avatar for Robdale

The forum administrator should really put some rules for signature links to stop the spam.

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