Member Avatar for MktgRob

I am trying to maximize the SEO benefits to my clients corporate site that come from being linked to the blogs they have set up and I was wondering if there is anything I can do to squeeze some SEO benefits from the RSS feeds on the blogs? Is this even possible?

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Dani AI

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Brief, practical answer for and others: an RSS/Atom feed is a distribution and discovery tool more than a direct "ranking" lever. Feeds can drive subscribers, referral traffic, and support Google’s Follow/Discover features when the feed is exposed correctly, but they do not magically pass guaranteed ranking credit the way editorial backlinks can. (developers.google.com)

Actionable checklist (quick wins)

  • Add a single feed link in your HTML head so crawlers and readers can find it:

    <link rel="alternate" type="application/rss+xml" title="Site feed" href="https://example.com/feed.xml" />

  • Ensure each feed item includes a proper per-item <link> to the canonical post URL and that the original page has a correct rel="canonical".

  • Consider WebSub (formerly PubSubHubbub) to push updates to subscribers/hubs so changes are discovered faster. (w3.org)

  • Prefer excerpt feeds if you want to reduce scraping/duplicate-content risk; full-text feeds increase the chance copies appear elsewhere. Use the feed for discovery and links for referral traffic rather than as your primary SEO tactic. (developers.google.com)

Syndication and publishers

  • If partner sites republish your full posts, ask them to either (a) add a clear attribution link back to your canonical URL or (b) block indexing of the syndicated copy (Google now recommends partners use noindex rather than relying solely on cross-domain canonicals). That helps avoid the search engine choosing the partner as the version to show. (developers.google.com)
  • Delaying wide syndication until after Google has indexed your original can help, but it is not foolproof; set expectations accordingly. (developers.google.com)

Cautions

  • Automated insertion of keyworded links (the kind of plugin idea mentioned by ) can create unnatural link patterns; qualify or avoid programmatic link stuffing and follow Google’s link-qualification guidance. Monitor results in Search Console (URL Inspection) and adjust if syndicated copies start outranking originals. (developers.google.com)

Summary: use feeds to increase reach and traffic, expose them correctly, push updates with WebSub when useful, control syndication rules (canonical/noindex), and watch Search Console for actual indexing outcomes.

Recommended Answers

All 10 Replies

Member Avatar for jason830

burn rss feed is a good, you can submit it to some rss feed sites, it is favor for index and some people will find your site at those feed sites.

Member Avatar for AirForceOne

I use an add-on called rss feed on my zen-cart site to generate rss feed for all products, special offers, new products and others.
By using my rss feed link on some forums supporting RSS under my profiles, it really generates backlinks to my products' pages. :)

Member Avatar for iflexion

You can also submit your RSS here.

Member Avatar for hpgoodboy

If you have Blog that is powered by WordPress, you are lucky: There are several plugins that can help you build more internal links on the fly. It is called SEO Smart Links .

You grap the plugin, install it and specify which keywords you want to have linked.

Then you make sure that the RSS displays THE WHOLE POST, not just a snippet.

Then just sit back and relax. After a few days you will find your posts on MANY other blogs with YOUR links.

There is NO downside to this. You published the content first, so no penalty for you. Also when others re-publish your content, you are obviously the authority.

Member Avatar for MktgRob

If you have Blog that is powered by WordPress, you are lucky: There are several plugins that can help you build more internal links on the fly. It is called SEO Smart Links .

You grap the plugin, install it and specify which keywords you want to have linked.

Then you make sure that the RSS displays THE WHOLE POST, not just a snippet.

Then just sit back and relax. After a few days you will find your posts on MANY other blogs with YOUR links.

There is NO downside to this. You published the content first, so no penalty for you. Also when others re-publish your content, you are obviously the authority.

The blogs I have are based in WordPress and I have been evaluating the various SEO plug-ins over the last few weeks. Thanks for the heads up and the tips on this one in particular. Should come in handy.

Member Avatar for AirForceOne

Hi, iflexion

Thanks for your sharing. It is a nice site for RSS feed. :)

All the best,

Member Avatar for astrik

submit rss feed to various rss directories or to automate the process buy rsssubmit, a very strong software for rss auto submission

Edited by astrik because: n/a
Member Avatar for adttransport

Thanks for your sharing. It is a nice site for RSS feed

Member Avatar for Flower

Yes, you can place RSS feeds on your blogs for getting more traffic and visits.

Member Avatar for MktgRob

Thanks one and all as your insights have proved very valuable. I am going to mark this thread solved but if anyone else has additional knowledge they would like to share on the subject please do.

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