This is my first thread so bear with me.
I have recently launched a new website and would like some tips on how to get it well ranked with search engines.
It is a life insurance site and I have already been busy exchanging links with many different sites as I have been told this is good for our rankings?
However, many of the sites I have exchanged links with are not relevant to mine as I am finding it difficult to exchange links with other insurance related sites and I have just read on a different thread on this site that linking out to sites which aren't relevant to mine is bad for my rankings and that some search engines view this as spam?
Does anyone know if this is the case(please tell me it isn't) and any tips or advice would be greatly appreciated.