One can set that benchmarking feature in google analytics to check how effective is its marketing strategy. Benchmarking gets you to see the information about your site, compared to your competitors. Something like that in short.
I consider traffic benchmarking checking up with sites like Quantcast.com, Compete.com, to see how your traffic compares against your competition. Of course it's not really accurate, but eh :) Google Analytics also includes a benchmarking feature, as Spletnapot pointed out.
It seems to be very interesting to compare your competitors & analysis their strategies. It will definitely help us a lot from SEO point of view. Thanks for introducing with such a wonderful technique.
Google Analytics giving a affection for analysing your website. Traffic benchmarking can be done with Google Analytics. It basically allows you to set benchmarks for your keywords and business campaigns so that you can see if your business efforts are effective. I accept that Google Analytics as well gives you benchmarking stats on your competitors as well, but don't adduce me on this.
Google analytics is the perfect tool for getting the traffic benchmarking. It provides to the site owners to see their site stacks against others in various industries, by adding a so-called industry benchmarking capabilities of its free Google Web traffic measurement and analysis products.
With Traffic Benchmarking You can set benchmark for your traffic in your google analytic.by this you can check that how much effective is your Marketing Straighty. If you familiar with Google Analytic.In Google Analytic their is a option of Bench Marking.You compared your traffic through benchmarking option.
It means, What are your week points and what are your strong points, you can analyze through your web analytics, and what are your next strategic moves towards your website promotion will make it easier for web promotion and if I am not wrong, these whole steps collectively called traffic benchmarking.
Bench Marking allows you to access the information regarding your site's comparison with your competitors. This allows you to compare your website analytic report with the other Google analytic user within your industry. You're able to visualize the improvements in your own analytics.