Funny nowadays how many Internet marketers think they are performing search engine optimizastion. Someone who can spam blog posts with hyperlinked comments is performing SEO. In some corners, any person that can list web pages in 100 dumpster directories in one day is an expert search engine optimiser. Email marketers somehow think they are practicing SEO. A guy that can generate Facebook likes is performing search engine optimisation. Seems like most people that that SEO is all about link building and has absolutely nothing to do with content or HTML tags or copy writing. In my opinion, most search engine optimizers in 2011 have no real search engine skills, they can't rank sites worth beans but can still manage to exist and create the facade that they are doing something of value. It's beyond me.