which include:

Search demand
User intent
Competition
Budget
Timeframe
Goals
Profitability
Scalability

click here for details :
http://searchenginewatch.com/article/2325344/8-Deciding-Factors-that-Influence-SEO-Keyword-Prioritization

canadafred commented: please begin a discussion rather than lists and links -2

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The most important factor is time.

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The most important factor is time.

Nope deciding factor is the time as if time rans out there would be no use of the information.

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