Member Avatar for shilpakoteyar

Hi all

Please clarify my doubt

My website is going to redesign completely, will it effect SEO which I almost completed my work?

Now my keywords are in second page..Will it going to decrease again if it made redesign?

  • 7 Contributors
  • 9 Replies
  • 269 Views
  • 2 Months Discussion Span
  • Latest Post Latest Post by larryholley

Dani AI

Generated

A short, practical summary that expands on the thread: a visual redesign can be safe for rankings if the underlying content, URLs, and semantic HTML stay the same, but any changes that move or hide content, change URLs, block resources, or introduce heavy client-side rendering can cause temporary or lasting ranking shifts. This echoes points already raised by (homepage-as-splash can hurt), (unchanged URL structure lowers risk) and (use 301s when URLs change). Expect temporary fluctuations while search engines re-crawl and reindex after a move. (developers.google.com)

Key, actionable items to cover during the redesign (pre-launch):

  • Preserve existing URLs where possible; otherwise create an exact old->new URL map and implement server-side 301 redirects without chains.
  • Keep title tags, meta descriptions, structured data and rel=canonical consistent or updated to match the new pages.
  • Ensure the mobile version contains the same primary content (responsive is preferred) and that CSS/JS resources required to render content are not blocked.
  • If the redesign uses client-side JavaScript, verify Google can render the content (server-side rendering or pre-rendering is safer than relying on crawler quirks).
  • Avoid lazy-loading primary content that requires user interaction to appear; test that lazy-loading loads content when visible.
    (References: mobile-first, JS-rendering, lazy-loading, structured data, page-experience guidance). (developers.google.com)

Pre-launch checklist and examples:

  • Produce a URL mapping CSV and test redirects in a staging environment.
  • Submit the new sitemap and keep the old redirects active (recommended: at least 1 year).
  • Run URL Inspection / live tests in Search Console and spot-check rendering and mobile usability.

Example server redirects:

# Apache .htaccess example
Redirect 301 /old-page.html https://www.example.com/new-page/

# Nginx example
rewrite ^/old-page/?$ https://www.example.com/new-page/ permanent;

(Use server-side redirects where possible). (developers.google.com)

Post-launch monitoring:

  • Watch Search Console (Performance, Index Coverage, Core Web Vitals, Mobile Usability) and analytics for drops or crawl errors.
  • Expect some ranking volatility while pages are recrawled; sustained drops usually trace back to URL mistakes, blocked resources, missing canonical/meta tags, poor rendering, or slow Core Web Vitals. example in the thread is consistent with normal short-term fluctuation. (developers.google.com)

The above checklist closes gaps not fully addressed in earlier replies and provides concrete items and examples to reduce SEO risk during a redesign.

Recommended Answers

All 9 Replies

Member Avatar for rtrethewey

Redesigning a website always means there is a chance that it will affect your rankings. It sounds like you're changing your home page to just have something to impress users and lead them to a second page where your real content begins. That would certainly affect your rankings since your home page is probably the strongest page on your site. So if it doesn't have any real content, you will probably see your rankings fall. You would probably be better off combining the new main page with this "second page" where the content is to make a new home page and use JavaScript or some other mechanism to have the special effects disappear automatically or when a user clicks on it.

Member Avatar for shilpakoteyar

No content all will be same like before only. Just design structure will change.we add some more design techniques to website. Will that going to effect ranking?

Member Avatar for rtrethewey

There is always a chance that a redesign will affect your rankings. But if the content and semantic mark-up of your pages is the same and only the page layout or appearance is changing, then it's probably not going to change your rankings very much.

Just make sure that the first screenful that the user sees has useful content. That is, the user doesn't have to scroll down to tell if they will find the information they were searching for on your site.

Member Avatar for rtrethewey

There is always a chance that a redesign will affect your rankings. But if the content and semantic mark-up of your pages is the same and only the page layout or appearance is changing, then it's probably not going to change your rankings very much.

Just make sure that the first screenful that the user sees has useful content. That is, the user doesn't have to scroll down to tell if they will find the information they were searching for on your site.

Member Avatar for advent_geek

Nope redesign won't make change in SERP. if you try to change URl for the inner pages and Posts then try to redirect that into new one by 301 redirect. if you changed the content with new one better check that uniqueness.

Kind Regards

Member Avatar for xtremeux

If the design of a website is changed, but the URL structure is same, it will not affect your SEO. A website redesign in itself, is not really going to have a huge impact on your SEO.

Member Avatar for Adam Wright

I suggest you to make you web design with content based design. Always use content in your pages. If you did it. Redesing of website never effects on your ranking.

Member Avatar for Dianne Watts

I have recently redesigned my website and noticed a considerable decrease in my rankings. but I think it's fluctuating and will increase soon.

Member Avatar for larryholley

As far as i analysed, there will be no change in the search engine rankings until there is any change in the contents present in the website. And at any cost, there will be no change in the search engine rankings because of the website redesigning.

Be a part of the DaniWeb community

We're a friendly, industry-focused community of developers, IT pros, digital marketers, and technology enthusiasts meeting, networking, learning, and sharing knowledge.