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One continual concern with PPCs is that there is really no way to discover the real percentage of CLICK FRAUDs

But one way to help counter-balance your loses - is to place your PHONE # on the Ad itself :cheesy:

of course - Make sure the Ad is clear about what you offer

This will produce callers who contact you without having to click on your AD to find your contact info.

Of course, this only works well for clear-cut products and services - or companies that require consultations to assist potential customers or to get refined info.

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Dani AI

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Good point from — putting a phone number on a PPC presence can convert some wasted clicks into real, trackable phone leads. Rather than pasting a number into ad copy (which can be unreliable and messy), use modern call features: add your phone as a call asset / call extension so searchers tap to call and platforms handle forwarding and reporting for you. ()

Plan the migration now if you depend on phone leads: Google is phasing out standalone call‑only ads and asks advertisers to use Responsive Search Ads with call assets (creation ends Feb 2026; full sunset Feb 2027). Enable call reporting and set call conversions so those calls count alongside clicks in your ROI math. That keeps phone volume measurable and comparable to site conversions. ()

For clean attribution and to blunt click fraud, add call tracking / dynamic number insertion (DNI) on your landing pages so each visitor sees a campaign-specific number and calls are tied back to keywords/ad groups. Combine that with a click-fraud detection service to block botnets and suspicious IPs. Test end-to-end (Google forwarding numbers, DNI swap, and call conversions) before you scale. (support.callrail.com)

’s vanity‑number idea still helps memorability and offline response — a branded number pairs well with call tracking and creative. A final word on ’s post: “hijacking” or using other people’s accounts is a breach of ad platform policies (Circumventing Systems) and can get accounts suspended — it may also expose you to criminal liability under laws such as the CFAA. Do not take shortcuts; build call-first tracking into your campaigns instead. (forbes.com)

Quick checklist: add call assets, enable call reporting, install DNI, feed calls into Ads as conversions, and layer anti‑fraud protection.

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Interesting idea. I actually think it could be a viable solution with memorable phone numbers such as: "Computer Hardware 1-800-COMP-4-ME. I don't know if it would prove successful with run of the mill numbers, however - or at least not the branding aspect of it.

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the real incentive for that idea - was the CASUAL attitudes SEs have about addressing fraudulent clicks

it is very hard to believe that they can be motivated as long as the profits continue to come in

This is just a small way to add some balance on the matter

Tried it on META DESCRITION TAGs - as an experiment
it showed up on the SERPs after being respidered - and customers called without even clicking on the link to the Website - just getting the info from the SERPs:idea:

Member Avatar for jackoamerica

i hijacked several Google Adwords accounts and advertise for free.
am a smart a.s.s. lol

Member Avatar for Dani

Huh? /me confused

Member Avatar for DanceInstructor

I think he is saying he is using other peoples accounts to advertise so he doesn't have to pay. Sounds illegal to me...

Member Avatar for jackoamerica

the only law that is worth something is the one coming from God :o

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