best way to generate leads e-commerce products
Do Ad Campaign on Search Engines and Social Network Websites.
Most of the ad campaign are coming from Ecommerce websites to increase their sale.
use social media to reach your client effectively
Apart from Social Media, try using product based discounts from sites like Groupon. They provide discount coupons on the products you are selling. Email marketing with those coupons are one good solution for good counts of conversions.
To generate businessyou could include explainer animated video which explains all your products/services within a couple of minutes. This can also be shared in social media and the more interesting the video the greater is the reach which could lead to a conversion.