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Hi,
Do you know about App Store Optimization (ASO)? if you know the latest Techiques of ASO so please share with me.

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  • Latest Post Latest Post by nikitacod

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Short, practical ASO notes that build on ’s list and answer ’s 2020 question.

Focus: visibility (keywords/metadata) + conversion (icon/screenshots/video) + measurement (A/B tests & UA correlation). Apple’s App Store docs list the key fields and limits (name/subtitle and the 100‑char keywords field), and Google Play provides built‑in Store Listing Experiments for creative tests. Apple App Store Connect — App information. (developer.apple.com) Store listing experiments — Google Play Console. (play.google.com)

Keyword/metadata playbook (actionable): use brand + 1–2 high‑value terms in the title; on iOS pack the 100 characters (no spaces after commas, remove stop words, avoid duplicates); on Google Play prioritize title, short description (80 chars) and the 4,000‑char long description and localize everything. See practical keyword packing and stop‑word tips. Appfigures: Optimize keywords for App Store Connect. (appfigures.com)

Creative/CRO: the first impression (icon + first 2–3 screenshots + poster frame) matters most. Video previews (30s on iOS) can lift CVR substantially — but test: change one element at a time, run for a week or more, and measure installs‑per‑pageview and short‑term retention. Google Play’s experiments are free and useful; Apple later added Product Page Optimization (announced in 2021). [StoreMaven guide to app preview videos (May 2020)]. (storemaven.com) (developer.apple.com)

Measurement & prioritization: tie store tests to downstream metrics (1/7/30‑day retention, LTV) via an MMP or analytics stack so you don’t optimize for clicks that churn. Editorial and algorithmic recommendations amplify winners, so combine keyword work with high‑quality UX and ratings. The UK market study shows search + editorial surfaces drive most downloads — optimize both discovery and conversion. [CMA mobile ecosystems interim report]. (gov.uk)

Quick checklist: (1) audit title/subtitle/keywords, (2) localize, (3) A/B test creatives, (4) measure installs→retention→LTV, (5) iterate.

Member Avatar for nikitacod
  1. Store recommendations will become more crucial
  2. Keyword strategies will become more complex than ever before
  3. Creative optimization will focus more and more on video
  4. ASO best practices will include more marketing content and be less product-oriented
  5. ASO practitioners will add more data science and try to correlate store performances with UA tools to make up for faulty store data
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